Head-to-head
Wedia vs Keepeek
A fact-based comparison of Wedia and Keepeek for European buyers: ownership, hosting, deployment, pricing model and verified capabilities.
In short
Wedia is a Paris-headquartered enterprise DAM vendor whose AI-native platform, Lyvio, combines an asset library with brand compliance checks, governed generative AI variations and multichannel media delivery. Keepeek is a Paris-based SaaS DAM vendor founded in 2008 and owned by Papirfly since 2023. Documented capability differences: image CDN and resizing.
Key facts compared
| Wedia | Keepeek | |
|---|---|---|
| Headquarters | Paris, France | Paris, France |
| Founded | Not verified | 2008 |
| Ownership | Private equity-backed: Cathay Capital Private Equity signed definitive agreements to acquire control in July 2024; the acquiring company Mercure SAS completed a tender offer and squeeze-out in December 2024, delisting Wedia from Euronext Growth | Subsidiary of Papirfly (Oslo), which has been majority owned by the European growth investor Verdane since 2022 |
| Status | Active | Acquired, brand continues |
| Segments | Enterprise, Mid-market | Enterprise, Mid-market |
| Deployment | SaaS | SaaS |
| EU data hosting | Unknown | Yes |
| Certifications | ISO 27001 | Not verified |
| Pricing model | Custom annual SaaS subscription; pricing on request. | Custom proposal based on the solutions chosen (DAM, template-based content creation or both), company size, integrations and add-ons; contracts typically start at 12 months. |
| Best for | Large European brands and retailers that need DAM plus brand compliance and governed content variation at scale. | French and wider European marketing and e-commerce teams that want an EU-hosted SaaS DAM with brand portal, templates and deep PIM connectors. |
Capabilities compared
| Wedia | Keepeek | |
|---|---|---|
| AI auto-tagging | Documented | Documented |
| Generative AI | Documented | Not verified |
| Brand portal | Not verified | Documented |
| Brand guidelines | Partial | Not verified |
| Video management | Not verified | Not verified |
| Creative workflow | Partial | Partial |
| Templating | Documented | Documented |
| Rights management | Not verified | Partial |
| Image CDN and resizing | Partial | Documented |
| PIM capabilities | Not offered | Not offered |
| Adobe Creative Cloud plugin | Documented | Documented |
| Figma plugin | Documented | Documented |
| Microsoft 365 integration | Documented | Not verified |
| Headless API | Documented | Documented |
Highlighted rows show a documented difference. "Not verified" means public documentation did not confirm the capability.
Where Wedia is strong
- Module set spans the full content cycle, from AI tagging through brand compliance checks to governed GenAI variations and delivery.
- Strong reference base among large French and European brands such as Decathlon, Michelin and Bayer.
- Integration directory covers Adobe creative apps, Figma, Canva, Microsoft 365 and several PIM and commerce systems.
- Stated ISO 27001 certification and SSO support suit enterprise security reviews.
Watch-outs
- The 2024 take-private means less public financial information than when Wedia was listed on Euronext Growth.
- Hosting regions and data centre locations are not published, so EU residency must be confirmed in writing.
- Pricing is quote-only, which makes early budget comparison harder for mid-market buyers.
- The headline 434% ROI figure comes from a Forrester Total Economic Impact study commissioned by Wedia and based on four customer interviews.
Where Keepeek is strong
- Data hosted in France with Claranet, and support delivered in the customer's language from French teams.
- Wide connector catalogue across Adobe, Figma, Canva, European PIM systems and headless commerce platforms.
- AI quality control checks media against technical rules before publication, reducing downstream rework.
- Brand portal and template-based content creation are available in the same platform as the DAM library.
Watch-outs
- Keepeek sits inside a group that also sells Papirfly's own platform, so long-term product convergence should be clarified.
- Keepeek's own security certifications are not stated; the ISO 27001 certification cited applies to its hosting provider Claranet.
- Generative AI and Microsoft 365 integration are not documented on the pages reviewed.
- No prices are published, and facial recognition and media quality control are paid add-ons.
Frequently asked questions
Which is better, Wedia or Keepeek?
The better choice depends on your requirements. Wedia fits best for: Large European brands and retailers that need DAM plus brand compliance and governed content variation at scale. Keepeek fits best for: French and wider European marketing and e-commerce teams that want an EU-hosted SaaS DAM with brand portal, templates and deep PIM connectors. Score both against scripted demo scenarios based on your own assets and integrations.
Where are Wedia and Keepeek headquartered?
Wedia is headquartered in Paris, France. Keepeek is headquartered in Paris, France.
Do Wedia and Keepeek offer EU data hosting?
Wedia: Unknown, Wedia states GDPR compliance and ISO 27001 certification; the hosting region is not published on the pages reviewed, so EU residency should be confirmed contractually. Keepeek: Yes, Keepeek states its platform is hosted in Europe; its security page names Claranet data centres in France, with Claranet holding ISO 27001 and PCI-DSS certification. Confirm hosting regions and sub-processors in the contract.