DAM fundamentals
Digital asset management (DAM) is software that stores, describes, governs and distributes an organisation's media files, such as images, video, design files and documents, from…
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PIM and product content
PIM manages the marketing-ready product content sent to sales channels. DAM manages rich media files such as images, video and documents, including their rights and renditions.…
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Selection and implementation
A sound DAM selection follows 12 steps across four stages: define, market scan, evaluate and decide. Use pass or fail knock-out criteria first, then weighted scoring with…
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AI and automation
Generative AI in DAM creates and adapts assets inside the system of record: resizing for channels, generating variants and backgrounds, localising on-image text and writing…
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Compliance and Europe
The EU Digital Product Passport (DPP) is a machine-readable product record required by the Ecodesign for Sustainable Products Regulation (EU) 2024/1781. The EU DPP registry went…
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Compliance and Europe
EU data residency means a DAM stores and processes assets and metadata in EU data centres; data sovereignty means only EU or member state law can compel access. A US-controlled…
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