Shortlist
Video DAM and media asset management (MAM) platforms
Compare DAM and MAM platforms for video: transcoding, proxies, streaming, timecode metadata and broadcast workflows. Europe-focused overview.
In short
Video-centric platforms add transcoding, proxy editing, timecode-based metadata and streaming delivery that general DAMs handle only partially. Marketing teams producing short-form video usually manage well in a strong DAM, while broadcasters and production teams need media asset management (MAM) capabilities. Test with your largest real files and your editing tools before shortlisting.
How to evaluate video and media asset management
- Automatic transcoding into web, social and broadcast renditions.
- Proxy workflows and integrations with Adobe Premiere Pro or DaVinci Resolve.
- Time-coded comments, transcripts and AI-generated subtitles.
- Storage tiering and egress costs for large libraries.
Video and media asset management: 8 vendors (A to Z)
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Ajaris (Orkis)
Aix-en-Provence, FranceAjaris is the DAM suite of Orkis, an Aix-en-Provence software publisher acquired by Volaris Group (Constellation Software) in December 2024. It manages photo, video and brand libraries for about 570 clients in government, defence, aerospace, luxury and tourism, and is offered as French-hosted private SaaS or on-premises for sensitive environments.
Best for: French public bodies, defence and aerospace organisations and premium brands that need a sovereign-hosted or on-premises photo and video library.
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iconik (Backlight)
Not verifiedIconik, a cloud-native media asset management platform owned by media technology group Backlight, helps video-heavy teams ingest, search, review and publish media while keeping originals in their own cloud or on-premises storage. It suits broadcasters, sports organisations, publishers and in-house video teams that work in Adobe Premiere Pro, DaVinci Resolve or Final Cut Pro.
Best for: Broadcasters, sports organisations, publishers and in-house video teams that need cloud media management on top of their own storage.
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Imagen
Willingham, Cambridgeshire, United KingdomReuters Imagen, formerly Imagen, is a cloud media asset management and distribution platform for sports bodies, broadcasters, archives and enterprises. Thomson Reuters acquired the Cambridgeshire company in 2023 and runs it inside Reuters News. It specialises in large video archives, live ingest, AI clipping and controlled distribution of media to rights holders, partners and fans.
Best for: Sports bodies, broadcasters, publishers and archives that need to manage, clip and distribute large video and photo collections to partners and audiences.
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Mediaflow
Uppsala, SwedenMediaflow, an Uppsala-based Swedish software company, combines DAM, an online video platform with live streaming, and brand asset management in one Nordic-hosted service. It serves more than 850 organisations, including many Swedish municipalities and public agencies, and fits communications teams that need GDPR consent control, accessible video and simple CMS publishing.
Best for: Nordic public sector bodies and mid-sized organisations whose communications teams manage images, video and consent records together.
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MediaValet
Vancouver, CanadaMediaValet, a Vancouver-based cloud DAM vendor owned by private equity firm STG since April 2024, serves more than 500 organisations and 70,000 users. Built natively on Microsoft Azure with selectable regions, it suits Microsoft-centric enterprises, universities and non-profits that need AI tagging, face recognition, video transcription and external portals.
Best for: Microsoft-centric organisations, including universities and non-profits, that want an Azure-hosted DAM with AI tagging, transcription and external portals.
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Orange Logic
Irvine, United StatesOrange Logic, an Irvine, California DAM vendor founded in 1998, sells a highly configurable enterprise DAM and media asset management platform, historically branded Cortex. It suits media, entertainment, nonprofit and large brand organisations with complex rights and multi-team needs, and stands out for configurability, branded portals, rights enforcement and its Agent Studio for AI agents.
Best for: Media, entertainment, nonprofit and global brand organisations with complex rights, large video libraries and many teams on one DAM instance.
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PhotoShelter for Brands (Libris)
New York, United StatesPhotoShelter for Brands, formerly Libris, is a New York-based SaaS DAM and content distribution platform used by brands, sports organisations and universities. It combines AI visual search and tagging of people, players and logos with real-time workflows and social distribution from its Socialie acquisition. Clearhaven Partners is its majority investor, and it absorbed UK vendor Third Light in 2022.
Best for: Sports organisations, universities and consumer brands that need fast photo and video distribution to media, partners and social channels.
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Scaleflex
Not verifiedScaleflex is a European SaaS vendor, founded around its Cloudimage image CDN in 2016, whose Scaleflex DAM (formerly Filerobot) combines asset management, AI enrichment and agents, and optimised image and video delivery. It suits e-commerce, retail and media teams that want DAM and high-volume visual delivery from one EU-hosted platform.
Best for: European e-commerce, retail and media teams that need a DAM combined with optimised, high-volume image and video delivery.
Compare the first three side by side
Frequently asked questions
What is the difference between DAM and MAM?
DAM covers all marketing and brand assets with a focus on findability, rights and distribution. MAM focuses on video production: ingest, proxies, editing integration, timecode metadata and archive tiers. Many organisations run a DAM for marketing and a MAM for production.
Can a DAM stream video?
Many modern DAMs generate adaptive streaming renditions and embed codes, often through an integrated CDN. Check bitrate ladders, player options and bandwidth pricing before relying on a DAM as your video delivery platform.