Dash
GBSimple cloud DAM for e-commerce and consumer brands, with Shopify publishing and unlimited users.
SMBMid-marketEU hosting: Yes
DAM Atlas SMB DAM, Mid-market DAM, Creative workflow
Air DAM Atlas vendor profile
New York creative workspace combining asset storage, AI search, reviews and AI editing with unlimited users.
Verified: mediumLast verified 2026-10
In short
Air, a New York-based creative operations platform founded in 2017, combines asset storage, AI search, reviews and approvals, and AI image and video editing in one workspace. It suits consumer brands, agencies and in-house creative teams producing high volumes of social and ad content, with unlimited users on every plan and published pricing.
Air key facts
| Headquarters | New York, United States 40.71°N 74.01°W |
|---|---|
| Founded | 2017 |
| Ownership | Private, venture-backed (USD 35 million Series B led by Avenir Growth in January 2025; earlier investors include Tiger Global, Headline and Slack Ventures) |
| Status | Active |
| Market segments | SMB, Mid-market |
| Deployment | SaaS |
| EU data hosting | Unknown Air states that it runs on AWS with backups replicated across multiple regions, without naming them, and states GDPR compliance. No EU hosting commitment is published. |
| European offices | None published |
| Certifications | SOC 2 Type II |
| Pricing | Published tiers with unlimited users on every plan and a shared credit pool covering storage, image editing and video generation; Enterprise is quote-based. From Free tier; paid plans from USD 25 per month (Starter, billed annually) |
| Website | air.inc |
Air overview
Air started as a visual workspace for creative teams and has moved into AI-assisted creative operations. The platform covers asset libraries with conversational search, automatic video transcripts and chapters, reviews and approvals, branded Showcase links for external sharing, desktop sync and analytics that connect assets to ad performance. In March 2026 Air launched Canvas, a collaborative editing space with Smart Resize, image-to-video and bulk editing, alongside a Context Layer and Agentic Chat. For buyers, Air reads as a creative production tool with DAM inside, closer to the daily work of social and performance teams than to enterprise brand governance.
Commercially, Air is unusual in this segment. Every plan includes unlimited seats, and one credit pool covers storage, image editing and video generation across more than 50 AI models, with a free tier and paid plans from USD 25 per month billed annually. That model favours organisations with many occasional reviewers and contributors, while heavy AI generation can consume credits quickly. Air raised a USD 35 million Series B led by Avenir Growth in January 2025, bringing total funding to roughly USD 70 million by the company's account.
European buyers should weigh three gaps: no published EU hosting region, no European office and limited documentation of rights management, brand guidelines and PIM features. Air holds SOC 2 Type II and states GDPR compliance. Against Canto or Brandfolder, Air offers stronger creative editing and video tooling with lighter governance. Against Frontify or Bynder, it is less suited to brand portals and enterprise integration. It is best evaluated by creative and social teams, with IT confirming data location early.
Strengths
- Unlimited users on every plan suits organisations with many reviewers, freelancers and agency contributors.
- AI editing through Canvas, including Smart Resize, image-to-video and bulk editing, sits next to the asset library.
- Automatic video transcripts and chapters plus conversational search speed up work with large video libraries.
- Published pricing with a free tier makes trials and budgeting straightforward.
Considerations
- No EU hosting region or European office is published, which may block buyers with strict data residency rules.
- Credit-based usage means heavy AI generation or storage growth can raise costs faster than seat-based plans.
- Rights management, brand guidelines and enterprise integration depth are less documented than creative features.
Best for
Consumer brands, agencies and in-house creative teams producing high volumes of image and video content that want DAM, reviews and AI editing with unlimited users.
Air capabilities
- AI auto-taggingDocumented
- Generative AIDocumented
- Brand portalPartial
- Brand guidelinesNot verified
- Video managementDocumented
- Creative workflowDocumented
- TemplatingNot verified
- Rights managementNot verified
- Image CDN and resizingNot verified
- PIM capabilitiesNot verified
- Adobe Creative Cloud pluginPartial
- Figma pluginDocumented
- Microsoft 365 integrationNot verified
- Headless APINot verified
Notable integrations
SlackAdobe Premiere ProFigmaCanvaShopifyGoogle DriveDropboxBoxZapierMake
Recent developments
- 2026-03
Air launched Canvas, a Context Layer and Agentic Chat, adding AI editing and agent features for creative teams.
- 2025-01
Air raised a USD 35 million Series B led by Avenir Growth.
Air FAQ
Where is Air headquartered?
Air is headquartered in New York, United States, and was founded in 2017. It lists no European office.
Does Air offer EU data hosting?
Air states that it runs on AWS with backups replicated across multiple regions and that it is GDPR compliant, but it does not publish an EU hosting region. EU buyers should confirm data location before contracting.
How much does Air cost?
Air offers a free tier and paid plans from USD 25 per month billed annually, with unlimited users and a shared credit pool for storage and AI usage. Enterprise pricing is quoted.
Who is Air best suited for?
Air suits consumer brands, agencies and creative teams that produce large volumes of social, ad and video content and want AI editing alongside their asset library.
Air alternatives
Buyers who evaluate Air typically also shortlist these vendors.
Canto
USMid-market cloud DAM with AI search, approvals, brand portals and a product-content edition from Image Relay.
Mid-marketSMBEU hosting: Yes
Usability-focused cloud DAM from Smartsheet with AI tagging, Brandguide guidelines, portals and Smart CDN.
EnterpriseMid-marketEU hosting: YesAcquired, brand continues
Frontify
CHSwiss brand management platform combining DAM, digital brand guidelines, templates and an AI brand assistant.
EnterpriseMid-marketEU hosting: Yes
Pics.io
USSaaS DAM for creative and e-commerce teams that can run on the customer's own Google Drive or Amazon S3.
SMBMid-marketEU hosting: On request
Sources
- Air: Home
- Air: Pricing
- Air: Security
- Air: Canvas press release
- Air: Integrations
- Techleap Finder: Air secures USD 35M in Series B funding
Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.