DAM Atlas Mid-market DAM, Brand management

Asset Bank DAM Atlas vendor profile

Brighton-built, easy-to-use DAM for marketing, brand and communications teams, with published pricing.

Verified: mediumLast verified 2026-10

In short

Asset Bank is a UK DAM developed since 2005 by Bright, an independent Brighton software company. It serves marketing, brand and communications teams in charities, universities, housing, tourism and corporates that value ease of use, controlled sharing and governance. It publishes annual pricing, offers EU hosting on AWS and adds AI tagging and natural-language search.

Asset Bank key facts

Headquarters	Brighton, United Kingdom 50.82°N 0.14°W
Founded	2005
Ownership	Private; developed and owned by Bright Interactive Ltd (Bright), an independent Brighton software company
Status	Active
Market segments	Mid-market, SMB
Deployment	SaaS
EU data hosting	Yes Runs on AWS with a customer-selectable hosting region, including the EU (other options: US, Canada, Middle East, Asia Pacific, Australia).
European offices	Brighton
Certifications	ISO 27001:2022
Pricing	Published annual tiers plus a one-off set-up fee; custom quotes for larger requirements. Prices listed in six currencies. From GBP 5,949 (EUR 8,349) per year for the Essential tier, plus set-up fee
Website	assetbank.co.uk

Asset Bank overview

Asset Bank is the DAM product of Bright Interactive Ltd (Bright), a Brighton software company that launched it in 2005 and still develops it in-house. It covers central storage, metadata, permissions, branded portals, password-protected collections for partners, approval steps, consent tracking and audit trails. Analysts describe the product as deliberately simple with a strong focus on customer service. That positioning makes Asset Bank a fit for organisations where many occasional users need to find and share approved content without training, which is typical in charities, universities and public bodies.

Asset Bank publishes its pricing, which is rare at this level: the Essential tier starts at GBP 5,949 or EUR 8,349 per year plus a set-up fee, as of October 2026. The platform runs on AWS with a customer-selectable region, including the EU, and both Asset Bank and AWS hold ISO 27001:2022 certification. AI features generate keywords and descriptions and support natural-language and visual search. Optional modules add format conversion, publishing and CMS integration, alongside connectors for Adobe Creative Cloud, Canva, Figma, Microsoft 365, SharePoint and WordPress.

Within the UK mid-market, Asset Bank competes most often with ResourceSpace, Brandworkz and Canto. It trades breadth for usability: buyers needing creative proofing, brand guidelines or advanced video should test those areas closely or plan for integrations such as Ziflow. In February 2026 Bright spun out its lighter e-commerce DAM, Dash, as a separate company, which leaves Asset Bank as Bright's sole product focus.

Strengths

Published annual pricing in six currencies makes budgeting and shortlisting faster than with quote-only vendors.
Customer-selectable AWS hosting regions, including the EU, plus ISO 27001:2022 certification, simplify GDPR and procurement reviews.
A simple interface with consent tracking and audit trails suits organisations with many occasional users and people-heavy imagery.
Connectors for Adobe Creative Cloud, Canva, Figma and Microsoft 365 cover the everyday creative and office tools.

Considerations

Creative workflow is limited to approval steps, so agencies or in-house studios needing proofing should plan for a tool such as Ziflow.
Brand guidelines and video capabilities are less prominent than at brand platforms such as Frontify or Lytho and should be tested.
Set-up fees are charged on top of the annual subscription.

Best for

UK and European mid-market marketing and communications teams, especially in non-profit, education and public sectors, that want an easy DAM with transparent pricing.

Mid-market DAM software Brand management platforms

Asset Bank capabilities

DocumentedPartialNot offeredNot verifiedHow we verify

AI auto-taggingDocumented
Generative AIPartial
Brand portalDocumented
Brand guidelinesNot verified
Video managementNot verified
Creative workflowPartial
TemplatingPartial
Rights managementPartial
Image CDN and resizingPartial
PIM capabilitiesNot offered
Adobe Creative Cloud pluginDocumented
Figma pluginDocumented
Microsoft 365 integrationDocumented
Headless APIDocumented

Notable integrations

Adobe Creative CloudCanvaFigmaMicrosoft 365SharePointGoogle WorkspaceWordPressSitecoreShutterstockZiflow

Recent developments

2026-02
Bright demerged its Dash product into the independent company Dash for Brands Ltd, leaving Asset Bank as Bright's core product.

Asset Bank FAQ

Where is Asset Bank headquartered?

Asset Bank is developed by Bright Interactive Ltd in Brighton, United Kingdom. Bright launched the product in 2005 and remains independent.

Does Asset Bank offer EU data hosting?

Yes. Asset Bank runs on AWS and customers can choose a hosting region, including the EU. Asset Bank holds ISO 27001:2022 certification.

How much does Asset Bank cost?

Asset Bank publishes its pricing. As of October 2026 the Essential tier starts at GBP 5,949 or EUR 8,349 per year, plus a set-up fee, with custom quotes for larger needs.

Who is Asset Bank best suited for?

It suits mid-market marketing, brand and communications teams, particularly in charities, universities and public bodies, that prioritise ease of use and controlled sharing.

Asset Bank alternatives

Buyers who evaluate Asset Bank typically also shortlist these vendors.

ResourceSpace

Open source DAM first built for Oxfam, developed by employee-owned Montala; self-host free or buy hosting.

Faringdon, United Kingdom · 51.66°N 1.59°W

Mid-marketSMBEU hosting: No

Brandworkz

London brand management platform combining DAM, online brand guidelines, templates and approvals.

London, United Kingdom · 51.51°N 0.13°W

Mid-marketEnterpriseEU hosting: Yes

Canto

Mid-market cloud DAM with AI search, approvals, brand portals and a product-content edition from Image Relay.

Atlanta, United States · 33.75°N 84.39°W

Mid-marketSMBEU hosting: Yes

MediaValet

Azure-native enterprise DAM from Vancouver with AI tagging, face recognition, transcription and portals.

Vancouver, Canada · 49.28°N 123.12°W

EnterpriseMid-marketEU hosting: YesAcquired, brand continues

Dash

Simple cloud DAM for e-commerce and consumer brands, with Shopify publishing and unlimited users.

Brighton, United Kingdom · 50.82°N 0.14°W

SMBMid-marketEU hosting: Yes

Sources

Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.