Frontify
CHSwiss brand management platform combining DAM, digital brand guidelines, templates and an AI brand assistant.
EnterpriseMid-marketEU hosting: Yes
DAM Atlas Brand management, SMB DAM
Brandkit DAM Atlas vendor profile
Brandkit is a New Zealand SaaS platform for digital asset management, brand portals and brand guidelines.
Verified: mediumLast verified 2026-10
In short
Brandkit is a New Zealand SaaS platform for digital asset management, brand portals and brand guidelines. It is popular with destination marketing organisations, economic development agencies, universities and franchises that share imagery with partners and the public. Plans include unlimited users, AI tagging and semantic search, and an AI Brand Bot that answers questions from a customer's own brand content.
Brandkit key facts
| Headquarters | Auckland, New Zealand 36.85°S 174.76°E |
|---|---|
| Founded | 1994 |
| Ownership | Private, self-funded and independent (Brandkit Limited); founder and CEO David Vaassen |
| Status | Active |
| Market segments | SMB, Mid-market |
| Deployment | SaaS |
| EU data hosting | On request Nominated data region available on Enterprise plans; default hosting region not publicly stated |
| European offices | None published |
| Certifications | Not published or not verified |
| Pricing | Published tiers in USD: Team DAM from USD 99 per month, Pro from USD 6,000 per year, Enterprise from USD 12,000 per year; EUR and GBP via sales (as of October 2026) |
| Website | brandkit.com |
Brandkit overview
Brandkit Limited has specialised in brand and digital asset management since 1994 and remains self-funded. The platform combines a DAM and knowledge library with public or private portals, custom branding and domains, a lightweight CMS for brand guidelines, self-registration for partners and multi-lingual, multi-portal set-ups on Enterprise plans. AI features include auto-tagging, metadata generation and natural-language search, plus the Brand-Bot chatbot, sold as an add-on or standalone product, that is trained on the customer's content. API and MCP support allow use with external AI agents. Enterprise plans add SSO through Entra ID or Auth0, a nominated data region and backups to a customer-owned AWS S3 bucket.
VisitScotland is the main published European reference, with most case studies from New Zealand and Australia.
Strengths
- Strong fit for tourism boards and public agencies that run open media libraries for partners and press.
- Unlimited users and published USD pricing from a low entry point.
- AI Brand-Bot and MCP support make brand content usable by chatbots and AI agents.
- Enterprise plans offer a nominated data region and customer-owned S3 backups.
Considerations
- No European office; support runs from New Zealand with a mostly remote team.
- EU data residency is limited to the Enterprise plan's nominated data region and should be confirmed.
- Set-up and custom design fees are charged on top of Pro and Enterprise subscriptions.
Best for
Destination marketing organisations, public agencies and franchises that share brand assets with many external partners.
Brandkit capabilities
- AI auto-taggingDocumented
- Generative AIDocumented
- Brand portalDocumented
- Brand guidelinesNot verified
- Video managementNot verified
- Creative workflowNot verified
- TemplatingNot verified
- Rights managementNot verified
- Image CDN and resizingNot verified
- PIM capabilitiesNot offered
- Adobe Creative Cloud pluginNot verified
- Figma pluginNot verified
- Microsoft 365 integrationNot verified
- Headless APIDocumented
Notable integrations
CanvaAdobe ExpressYouTubeInstagramMicrosoft Entra IDAuth0AWS S3MCP
Brandkit FAQ
Where is Brandkit headquartered?
Brandkit is headquartered in Auckland, New Zealand and was founded in 1994.
Does Brandkit offer EU data hosting?
Nominated data region available on Enterprise plans; default hosting region not publicly stated. Confirm the hosting region in your contract.
Who is Brandkit best suited for?
Destination marketing organisations, public agencies and franchises that share brand assets with many external partners.
Brandkit alternatives
Buyers who evaluate Brandkit typically also shortlist these vendors.
Lytho
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Filecamp
CHLow-cost branded asset library with unlimited users and published pricing from USD 29 per month.
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Sources
Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.