DAM Atlas Enterprise DAM, Mid-market DAM, Brand management

Bynder DAM Atlas vendor profile

Amsterdam-based SaaS DAM for brand teams, with workflow, templating, AI agents and broad integrations.

Verified: highLast verified 2026-10

In short

Bynder, an Amsterdam-headquartered DAM vendor founded in 2013, is one of the largest SaaS DAM providers, serving more than 4,000 brands. It suits mid-market and enterprise marketing teams that need a brand asset hub with workflow, templating and many integrations, and it stands out for its European roots, ISO certifications and agentic AI roadmap.

Bynder key facts

Headquarters	Amsterdam, Netherlands 52.37°N 4.90°E
Founded	2013
Ownership	Private equity-backed (Thomas H. Lee Partners, 58% majority stake agreed in December 2022)
Employees	500-1,000
Status	Active
Market segments	Enterprise, Mid-market
Deployment	SaaS
EU data hosting	Unknown Bynder hosts on AWS and states that hosting and storage are designed to meet EU data protection requirements; specific regions are documented in its trust portal, which DAM Atlas did not review.
European offices	Amsterdam, Rotterdam, London, Barcelona, Düsseldorf
Certifications	SOC 2 Type II, ISO 27001:2022, ISO 27018:2019, ISO 22301:2019
Pricing	Custom annual subscription based on modules, users and storage; no list prices published.
Website	bynder.com

Bynder overview

Bynder is a SaaS DAM vendor founded in 2013 and headquartered in Amsterdam, with further European offices in Rotterdam, London, Barcelona and Düsseldorf. Thomas H. Lee Partners agreed to acquire a 58% majority stake in December 2022 for about USD 350 million, when Bynder reported around USD 100 million in annual recurring revenue. The company now reports more than 600 employees and more than 4,000 customer brands, which makes it one of the largest independent DAM specialists.

Bynder's strength is the marketing and brand team use case: a central library with AI search, branded portals, Content Workflow and Asset Workflow for reviews, Studio for producing on-brand images and video, and CX Omnichannel for delivering renditions to digital touchpoints. Its integration catalogue covers creative tools (Adobe Creative Cloud, Figma, Canva), PIM (Akeneo, Salsify, inriver, Stibo Systems), CMS and commerce. Since September 2025 Bynder has added an agentic AI platform and an MCP server, so AI assistants can work with governed assets.

Compared with [Aprimo](vendor:aprimo) or [Adobe Experience Manager Assets](vendor:adobe-experience-manager-assets), Bynder is faster to roll out but lighter on marketing spend planning and deep enterprise content modelling. Against [Frontify](vendor:frontify) it offers stronger DAM scale and integrations, while Frontify leads on brand guidelines presentation. European buyers benefit from Dutch headquarters and ISO 27001, 27018 and 22301 certifications, but should still confirm the specific AWS hosting region.

Strengths

Broad integration catalogue across creative, PIM, CMS, commerce, social and Microsoft 365 tools.
Security certifications include SOC 2 Type II, ISO 27001:2022, ISO 27018:2019 and ISO 22301:2019.
Modular add-ons (Content Workflow, Asset Workflow, Studio, Analytics, CX Omnichannel) let buyers start small and expand.
European headquarters and offices give EU buyers local sales, support and contract entities.

Considerations

Modular pricing means total cost depends heavily on which add-ons, users and storage tiers are licensed.
Marketing spend and project portfolio management are thinner than in MRM-oriented platforms such as Aprimo.
Bynder's public product pages do not state specific EU hosting regions, so confirm residency in the contract.

Best for

Mid-market and enterprise brand and marketing teams that want a widely integrated SaaS DAM with workflow and templating, especially in Europe.

Enterprise DAM platforms Mid-market DAM software Brand management platforms DAM with creative workflow

Bynder capabilities

DocumentedPartialNot offeredNot verifiedHow we verify

AI auto-taggingDocumented
Generative AINot verified
Brand portalDocumented
Brand guidelinesNot verified
Video managementDocumented
Creative workflowDocumented
TemplatingDocumented
Rights managementNot verified
Image CDN and resizingDocumented
PIM capabilitiesNot offered
Adobe Creative Cloud pluginDocumented
Figma pluginDocumented
Microsoft 365 integrationDocumented
Headless APIDocumented

Notable integrations

Adobe Creative CloudFigmaCanvaMicrosoft TeamsMicrosoft SharePointAkeneoSalsifyContentfulSitecoreSalesforce Commerce CloudShopifyHootsuite

Recent developments

2026-07
Bynder reported record first-half 2026 growth, which it attributed to enterprise AI adoption and customer expansion.
2026-01
Bynder appointed Doug Shepard as Chief Revenue Officer.
2025-12
Bynder expanded its AI agent capabilities, including a Brand Compliance Agent.
2025-09
Bynder launched an agentic AI platform for automating and orchestrating content operations, and its AI Search Experience passed 1,000 customers.

Bynder FAQ

Where is Bynder headquartered?

Bynder is headquartered in Amsterdam, the Netherlands. It also has European offices in Rotterdam, London, Barcelona and Düsseldorf, plus offices in Boston, San Carlos, Dubai and Melbourne.

Does Bynder offer EU data hosting?

Bynder runs on AWS and states that its hosting and storage are designed to meet EU data protection law. Specific regions are documented in the Bynder trust portal, so European buyers should confirm the region in their contract.

Who is Bynder best suited for?

Bynder suits mid-market and enterprise marketing and brand teams that need a central asset library, review workflows, templating and many integrations. Organisations needing deep marketing spend management may prefer an MRM-heavy platform.

Bynder alternatives

Buyers who evaluate Bynder typically also shortlist these vendors.

Aprimo

Enterprise DAM and content operations platform built around governed AI agents and marketing work management.

Indianapolis, United States · 39.77°N 86.16°W

EnterpriseEU hosting: Unknown

Frontify

Swiss brand management platform combining DAM, digital brand guidelines, templates and an AI brand assistant.

St. Gallen, Switzerland · 47.42°N 9.38°E

EnterpriseMid-marketEU hosting: Yes

Adobe Experience Manager Assets

Adobe's enterprise DAM for Creative Cloud and Experience Cloud stacks, with Firefly and Dynamic Media.

San Jose, United States · 37.34°N 121.89°W

EnterpriseEU hosting: Unknown

Orange Logic

Configurable enterprise DAM and media asset management platform with AI agents and rights control.

Irvine, United States · 33.68°N 117.83°W

EnterpriseMid-marketEU hosting: Unknown

Canto

Mid-market cloud DAM with AI search, approvals, brand portals and a product-content edition from Image Relay.

Atlanta, United States · 33.75°N 84.39°W

Mid-marketSMBEU hosting: Yes

Sources

Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.