Cloud media asset management and review platform for video teams, with hybrid storage. Part of Backlight.
EnterpriseMid-marketEU hosting: UnknownAcquired, brand continues
DAM Atlas Video and MAM, Enterprise DAM
Imagen DAM Atlas vendor profile
Cloud media asset management and distribution for sports bodies, broadcasters and archives, owned by Reuters.
Acquired, brand continuesVerified: highLast verified 2026-10
In short
Reuters Imagen, formerly Imagen, is a cloud media asset management and distribution platform for sports bodies, broadcasters, archives and enterprises. Thomson Reuters acquired the Cambridgeshire company in 2023 and runs it inside Reuters News. It specialises in large video archives, live ingest, AI clipping and controlled distribution of media to rights holders, partners and fans.
Imagen key facts
| Headquarters | Willingham, Cambridgeshire, United Kingdom 52.31°N 0.06°E |
|---|---|
| Founded | 1996 |
| Ownership | Wholly owned by Thomson Reuters (acquisition completed July 2023); part of the Reuters News division |
| Status | Acquired, brand continues Acquired by Thomson Reuters in July 2023; the platform continues as Reuters Imagen within the Reuters News division. |
| Market segments | Enterprise |
| Deployment | SaaS |
| EU data hosting | Unknown Infrastructure partners include AWS, Microsoft Azure and Wasabi; hosting regions are not stated publicly. |
| European offices | Willingham, Cambridgeshire |
| Certifications | Not published or not verified |
| Pricing | Quote-based enterprise subscription; no prices are published. |
| Website | imagen.io |
Imagen overview
Imagen, founded in 1996 near Cambridge, UK, built a cloud media library used by leagues, federations, broadcasters and heritage archives. Thomson Reuters agreed to acquire Imagen and its Screenocean footage licensing business in June 2023 and completed the deal in July 2023; the product now trades as Reuters Imagen within the Reuters News division. Named customers include the Premier League, BBC Studios, Banijay and the British Library. This places Imagen in the video and media asset management segment, closer to iconik and Orange Logic than to marketing-led brand DAMs.
The platform focuses on video at scale: ingest, metadata, rights-controlled access, clipping and distribution to partners. In September 2025 Reuters Imagen introduced Smart Clipping for AI-assisted short-form highlights. In September 2026 it relaunched the platform as four modules: Hub (content management, metadata, access control and distribution, with access to the Reuters Connect marketplace), Live (live-stream ingest), Engage (personalisation and social distribution) and Intelligence (AI enrichment, mobile reframing and agentic curation). An Adobe Premiere Pro panel connects editors to the library.
For rights holders that monetise or syndicate archives, the Reuters connection is a distinct advantage, since content can reach the Reuters Connect marketplace. Marketing teams looking for brand guidelines, templating or creative proofing will find little here. European buyers should request written confirmation of hosting regions, because Imagen does not publish them. DAM Atlas sees the strongest fit where video volume and partner distribution drive the business case, typically in organisations that already run broadcast or streaming workflows.
Strengths
- Purpose-built for large video archives, with live ingest, AI clipping and rights-controlled distribution to partners and media.
- Ownership by Thomson Reuters gives financial stability and a route to the Reuters Connect content marketplace.
- Strong references in European sport, broadcasting and heritage, including the Premier League, BBC Studios and the British Library.
- The 2026 modular relaunch lets buyers start with Hub and add Live, Engage or Intelligence as needs grow.
Considerations
- Brand management features such as guidelines, templating and creative proofing are outside the product's focus.
- Hosting regions and security certifications are not published, so EU buyers need written confirmation during procurement.
- Pricing is enterprise and quote-based, which suits funded media programmes more than small marketing teams.
Best for
Sports bodies, broadcasters, publishers and archives that need to manage, clip and distribute large video and photo collections to partners and audiences.
Imagen capabilities
- AI auto-taggingDocumented
- Generative AIPartial
- Brand portalPartial
- Brand guidelinesNot verified
- Video managementDocumented
- Creative workflowNot verified
- TemplatingNot offered
- Rights managementDocumented
- Image CDN and resizingNot verified
- PIM capabilitiesNot offered
- Adobe Creative Cloud pluginDocumented
- Figma pluginNot verified
- Microsoft 365 integrationNot verified
- Headless APINot verified
Notable integrations
Adobe Premiere ProAmazon Web ServicesMicrosoft AzureWasabiReuters Connect
Recent developments
- 2026-09
Reuters Imagen relaunched its platform as four modules: Hub, Live, Engage and Intelligence.
- 2025-09
Reuters Imagen introduced Smart Clipping for AI-assisted short-form highlight creation.
Imagen FAQ
Who owns Imagen?
Thomson Reuters owns Imagen. It completed the acquisition in July 2023, and the platform now trades as Reuters Imagen within the Reuters News division.
Where is Imagen headquartered?
Imagen is based in Willingham, Cambridgeshire, United Kingdom, where it was founded in 1996.
Does Imagen offer EU data hosting?
Imagen does not publish its hosting regions. Its infrastructure partners include AWS, Microsoft Azure and Wasabi, so EU buyers should request confirmation of the data location.
Who is Imagen best suited for?
It suits sports organisations, broadcasters and archives that manage large video libraries and distribute clips to rights holders, partners and fans.
Imagen alternatives
Buyers who evaluate Imagen typically also shortlist these vendors.
Orange Logic
USConfigurable enterprise DAM and media asset management platform with AI agents and rights control.
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New York DAM and real-time content distribution platform for brands, sports teams and universities.
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Sources
- Reuters Imagen: Home
- Reuters Imagen: About
- Reuters Imagen: Reuters acquisition announcement
- Reuters Imagen: New platform offering launch
- Reuters Imagen: Adobe Premiere Pro integration
- Thomson Reuters: Definitive agreement to acquire Imagen Ltd
- SEC filing: Thomson Reuters exhibit on Imagen acquisition
Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.