Scaleflex
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Mid-marketEnterpriseEU hosting: Yes
DAM Atlas Image CDN and delivery, Enterprise DAM
Cloudinary DAM Atlas vendor profile
API-first image and video platform whose Assets DAM pairs AI agents with on-the-fly media delivery.
Verified: highLast verified 2026-10
In short
Cloudinary, an image and video platform founded in 2012 and based in San Jose, California, sells Cloudinary Assets as an API-first DAM tightly coupled with media processing and delivery. It suits e-commerce and digital teams that publish large volumes of images and video, and stands out for developer tooling, generative AI editing and AI agents.
Cloudinary key facts
| Headquarters | San Jose, United States 37.34°N 121.89°W |
|---|---|
| Founded | 2012 |
| Ownership | Private and founder-led; Blackstone Growth made a secondary investment of more than USD 100 million in February 2022 at a USD 2 billion valuation |
| Status | Active |
| Market segments | Enterprise, Mid-market |
| Deployment | SaaS |
| EU data hosting | On request Cloudinary runs on AWS worldwide; enterprise customers can choose to store data in the EEA. |
| European offices | London, Kraków |
| Certifications | SOC 2 Type II, ISO 14001 |
| Pricing | Subscription pricing; enterprise Assets (DAM) deployments are quoted by sales. DAM Atlas did not verify current list prices. |
| Website | cloudinary.com |
Cloudinary overview
Cloudinary was founded in 2012 by three developers and grew without outside funding until Blackstone Growth made a secondary investment of more than USD 100 million in February 2022 at a USD 2 billion valuation. It lists offices in San Jose, London, Kraków and Israel, and reports more than 4 million developers and 13,000 brands, including Adidas, Etsy, Mattel, Paul Smith and Zalando. In July 2026 it stated it is profitable and has not relied on external funding to reach its current scale.
Cloudinary Assets differs from marketing-led DAMs because the asset library and the delivery pipeline are one system. Teams store and govern assets, then deliver renditions, smart crops and video variants through APIs and CDN without a separate image service. Generative fill, remove and restore, image-to-video and image generation sit next to Portals for sharing, review and approval, and PIM syncs to Akeneo, inRiver and Syndigo. Taxonomy, Search, Moderation and Workflow agents became generally available in May 2026.
The trade-off is that brand guidelines, templating and rights management are thinner than in brand-focused DAMs such as [Bynder](vendor:bynder) or [Aprimo](vendor:aprimo). Many enterprises therefore pair a marketing DAM with Cloudinary for delivery, or choose it as the single DAM when web and commerce output dominate. European buyers should note that EEA data storage is reserved for enterprise contracts; [Scaleflex](vendor:scaleflex) is the closest European-headquartered comparison.
Strengths
- Asset management and API-driven media rendition and delivery in one platform, reducing integration between DAM and CDN.
- Generative AI editing (fill, remove, restore), image generation and image-to-video built into the media pipeline.
- Taxonomy, Search, Moderation and Workflow agents, orchestrated by a Coordinator agent, generally available since May 2026.
- Large developer community and SOC 2 Type II reports covering security, availability, privacy and confidentiality.
Considerations
- EEA data storage is available only to enterprise customers, so confirm residency in the contract.
- Brand guidelines, templating and rights management are less developed than in brand-focused DAMs.
- ISO 27001 is suggested by a badge on Cloudinary's site but not stated in text, so request the certificate.
Best for
E-commerce, media and digital product teams that need an API-first DAM tightly integrated with high-volume image and video delivery.
Cloudinary capabilities
- AI auto-taggingDocumented
- Generative AIDocumented
- Brand portalDocumented
- Brand guidelinesPartial
- Video managementDocumented
- Creative workflowDocumented
- TemplatingPartial
- Rights managementPartial
- Image CDN and resizingDocumented
- PIM capabilitiesNot offered
- Adobe Creative Cloud pluginNot verified
- Figma pluginDocumented
- Microsoft 365 integrationNot verified
- Headless APIDocumented
Notable integrations
FigmaAkeneoinRiverSyndigoAmazon Web Services
Recent developments
- 2026-07
Cloudinary reported passing 4 million developers, up 82% in a year, and stated it is profitable without relying on external funding.
- 2026-05
Cloudinary made Cloudinary Agents generally available, with Taxonomy, Search, Moderation, Workflow and Coordinator agents for enterprise visual media teams.
Cloudinary FAQ
Where is Cloudinary headquartered?
Cloudinary lists its US office in San Jose, California, which its press releases use as the dateline. It also has offices in London, Kraków and Israel.
Does Cloudinary offer EU data hosting?
Cloudinary hosts on AWS and allows enterprise customers to choose to store data in the European Economic Area. Customers on other plans should check where their data is stored.
Who is Cloudinary best suited for?
Cloudinary suits e-commerce, media and digital teams that publish large volumes of images and video and want DAM and delivery in one API-first platform. Brand-centric teams may need a complementary brand portal or guidelines tool.
Cloudinary alternatives
Buyers who evaluate Cloudinary typically also shortlist these vendors.
Bynder
NLAmsterdam-based SaaS DAM for brand teams, with workflow, templating, AI agents and broad integrations.
EnterpriseMid-marketEU hosting: Unknown
Adobe's enterprise DAM for Creative Cloud and Experience Cloud stacks, with Firefly and Dynamic Media.
EnterpriseEU hosting: Unknown
Former Widen DAM, now Acquia DAM: brand portals, templates, product catalogues and EU hosting option.
EnterpriseMid-marketEU hosting: Yes
Aprimo
USEnterprise DAM and content operations platform built around governed AI agents and marketing work management.
EnterpriseEU hosting: Unknown
Sources
- Cloudinary: About
- Cloudinary: Digital asset management product page
- Cloudinary: Trust
- Business Wire: Blackstone Growth invests in Cloudinary (February 2022)
- AP via Bakersfield Californian: Cloudinary launches AI agents (May 2026)
- Business Wire: Cloudinary developer community passes 4 million (July 2026)
Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.