Head-to-head
QBank vs Mediaflow
A fact-based comparison of QBank and Mediaflow for European buyers: ownership, hosting, deployment, pricing model and verified capabilities.
In short
QBank, the DAM product of Stockholm-based QBNK Holding AB, founded in 2003 and listed on Spotlight Stock Market, serves Nordic enterprises such as Atlas Copco, Lantmännen, SCA and AxFlow. Mediaflow, an Uppsala-based Swedish software company, combines DAM, an online video platform with live streaming, and brand asset management in one Nordic-hosted service. Documented capability differences: creative workflow, templating, headless API.
Key facts compared
| QBank | Mediaflow | |
|---|---|---|
| Headquarters | Stockholm, Sweden | Uppsala, Sweden |
| Founded | 2003 | Not verified |
| Ownership | Publicly listed: QBNK Holding AB (publ) on the Spotlight Stock Market, Sweden | Private, founder-led (founder and CEO Josef Rönnquist); Bonnier Capital holds a significant minority stake since September 2025 |
| Status | Active | Active |
| Segments | Enterprise, Mid-market | Mid-market, SMB |
| Deployment | SaaS | SaaS |
| EU data hosting | Yes | Yes |
| Certifications | Not verified | Not verified |
| Pricing model | Quote-based annual subscription; no prices published. | Modular monthly subscription in EUR: a base DAM plan (price on request) plus published add-ons such as Media Portal and Integrations from EUR 60, GDPR and Design Generator from EUR 95, video modules from EUR 115 and Brand Portal from EUR 190 per month. |
| Best for | Nordic industrial, retail and public sector organisations that need governed asset distribution, consent control and Nordic CMS integration. | Nordic public sector bodies and mid-sized organisations whose communications teams manage images, video and consent records together. |
Capabilities compared
| QBank | Mediaflow | |
|---|---|---|
| AI auto-tagging | Documented | Documented |
| Generative AI | Partial | Partial |
| Brand portal | Documented | Documented |
| Brand guidelines | Not verified | Partial |
| Video management | Documented | Documented |
| Creative workflow | Documented | Partial |
| Templating | Partial | Documented |
| Rights management | Documented | Documented |
| Image CDN and resizing | Not verified | Partial |
| PIM capabilities | Not offered | Not offered |
| Adobe Creative Cloud plugin | Documented | Documented |
| Figma plugin | Not verified | Not verified |
| Microsoft 365 integration | Documented | Documented |
| Headless API | Documented | Partial |
Highlighted rows show a documented difference. "Not verified" means public documentation did not confirm the capability.
Where QBank is strong
- Public listing and quarterly reporting give buyers clear visibility into vendor financial health.
- Rights and GDPR consent management plus branded portals suit companies distributing assets to dealers and partners.
- Ready-made connectors for Optimizely, Sitevision, Umbraco, Drupal, WordPress and Microsoft 365 match the typical Nordic web stack.
- A reference base of large Nordic industrial companies, including Atlas Copco, SCA and AxFlow, supports enterprise credibility.
Watch-outs
- ARR declined slightly year on year to SEK 37.0 million in July 2026, so confirm product investment plans and roadmap.
- Security certifications such as ISO 27001 are not listed on the website, so request evidence during procurement.
- Generative AI, image delivery via CDN and Figma integration are not documented, which may matter for e-commerce and design-led teams.
Where Mediaflow is strong
- DAM, online video with live streaming and a brand portal in one service reduces the number of tools a communications team needs.
- GDPR consent management, automatic subtitles and AI alt text support public sector privacy and accessibility obligations.
- Nordic-hosted data and offices in Sweden, Finland and Germany suit organisations with data residency requirements.
- Ready-made connectors for Sitevision, Optimizely, WordPress, Drupal, Umbraco and SharePoint cover common Nordic CMS choices.
Watch-outs
- The base DAM plan price is not published, so compare total cost once add-ons such as video and Brand Portal are included.
- No security certifications such as ISO 27001 or SOC 2 are listed on the website, so request evidence during procurement.
- Product data and e-commerce integrations are limited, so retailers with PIM-driven workflows may need additional middleware.
Frequently asked questions
Which is better, QBank or Mediaflow?
The better choice depends on your requirements. QBank fits best for: Nordic industrial, retail and public sector organisations that need governed asset distribution, consent control and Nordic CMS integration. Mediaflow fits best for: Nordic public sector bodies and mid-sized organisations whose communications teams manage images, video and consent records together. Score both against scripted demo scenarios based on your own assets and integrations.
Where are QBank and Mediaflow headquartered?
QBank is headquartered in Stockholm, Sweden. Mediaflow is headquartered in Uppsala, Sweden.
Do QBank and Mediaflow offer EU data hosting?
QBank: Yes, QBank states it runs on secure EU cloud hosting; the provider and data centre locations are not named on its website. Mediaflow: Yes, Mediaflow states that data is stored on Nordic servers and that all plans are EU-hosted. Confirm hosting regions and sub-processors in the contract.