QBank
SEStockholm-listed enterprise DAM with branded portals, rights and consent management for Nordic industry.
EnterpriseMid-marketEU hosting: Yes
DAM Atlas Mid-market DAM, Video and MAM, Brand management
Mediaflow DAM Atlas vendor profile
Swedish DAM, video platform and brand portal for communications teams, with Nordic hosting and consent tools.
Verified: mediumLast verified 2026-10
In short
Mediaflow, an Uppsala-based Swedish software company, combines DAM, an online video platform with live streaming, and brand asset management in one Nordic-hosted service. It serves more than 850 organisations, including many Swedish municipalities and public agencies, and fits communications teams that need GDPR consent control, accessible video and simple CMS publishing.
Mediaflow key facts
| Headquarters | Uppsala, Sweden 59.86°N 17.64°E |
|---|---|
| Founded | Not verified |
| Ownership | Private, founder-led (founder and CEO Josef Rönnquist); Bonnier Capital holds a significant minority stake since September 2025 |
| Employees | 60+ (September 2025) |
| Status | Active |
| Market segments | Mid-market, SMB |
| Deployment | SaaS |
| EU data hosting | Yes Mediaflow states that data is stored on Nordic servers and that all plans are EU-hosted. |
| European offices | Uppsala, Gothenburg, Turku, Hanover, Hamburg |
| Certifications | Not published or not verified |
| Pricing | Modular monthly subscription in EUR: a base DAM plan (price on request) plus published add-ons such as Media Portal and Integrations from EUR 60, GDPR and Design Generator from EUR 95, video modules from EUR 115 and Brand Portal from EUR 190 per month. |
| Website | mediaflow.com |
Mediaflow overview
Mediaflow targets communicators and marketers, with a customer base of more than 850 organisations that is strong in the Swedish public sector. Logos include Skatteverket, SJ, 1177, Stockholm Stad and Falköping Municipality, next to brands such as Burger King, Spendrups and Hestra. The founders previously ran the image agency Scandinav, sold in 2016, and the team has focused on Mediaflow since 2017. Bonnier Capital took a significant minority stake in September 2025, which gives the company growth capital without a change of control.
The product spans three lines. Digital Asset Management covers the library, version control, permissions, web shares and predefined output formats. The Online Video Platform adds a video manager, live streaming, a play portal and automatic subtitles with support for sign and audio interpretation. Brand Asset Management adds a brand portal, a design generator and templates. GDPR tools for personal data and consent agreements, plus AI keyword suggestions, alt text and captions, address the accessibility and privacy duties public bodies face.
Pricing is modular, with published add-on prices from EUR 60 per month and a base plan quoted on request. Integrations focus on the Nordic web stack: Sitevision, Optimizely, WordPress, Drupal, Umbraco and SharePoint, plus Adobe and Canva plugins. The trade-off is depth for global enterprise use, where buyers should test scale, API coverage and security documentation. For Nordic municipalities and agencies, the combination of hosting, accessibility features and Sitevision support is a strong starting point for a shortlist.
Strengths
- DAM, online video with live streaming and a brand portal in one service reduces the number of tools a communications team needs.
- GDPR consent management, automatic subtitles and AI alt text support public sector privacy and accessibility obligations.
- Nordic-hosted data and offices in Sweden, Finland and Germany suit organisations with data residency requirements.
- Ready-made connectors for Sitevision, Optimizely, WordPress, Drupal, Umbraco and SharePoint cover common Nordic CMS choices.
Considerations
- The base DAM plan price is not published, so compare total cost once add-ons such as video and Brand Portal are included.
- No security certifications such as ISO 27001 or SOC 2 are listed on the website, so request evidence during procurement.
- Product data and e-commerce integrations are limited, so retailers with PIM-driven workflows may need additional middleware.
Best for
Nordic public sector bodies and mid-sized organisations whose communications teams manage images, video and consent records together.
Mediaflow capabilities
- AI auto-taggingDocumented
- Generative AIPartial
- Brand portalDocumented
- Brand guidelinesPartial
- Video managementDocumented
- Creative workflowPartial
- TemplatingDocumented
- Rights managementDocumented
- Image CDN and resizingPartial
- PIM capabilitiesNot offered
- Adobe Creative Cloud pluginDocumented
- Figma pluginNot verified
- Microsoft 365 integrationDocumented
- Headless APIPartial
Notable integrations
Adobe PhotoshopAdobe InDesignCanvaMicrosoft Office 365Microsoft SharePointWordPressOptimizelySitevisionDrupalUmbraco
Recent developments
- 2025-09
Bonnier Capital acquired a significant minority stake in Mediaflow to support its growth.
Mediaflow FAQ
Where is Mediaflow headquartered?
Mediaflow is headquartered in Uppsala, Sweden, with further offices in Gothenburg, Turku, Hanover and Hamburg.
Does Mediaflow offer EU data hosting?
Yes. Mediaflow states that customer data is stored on Nordic servers and that its plans are EU-hosted.
Does Mediaflow include video hosting?
Yes. Mediaflow sells an Online Video Platform with a video manager, live streaming, a play portal and automatic subtitles as add-on modules.
Who is Mediaflow best suited for?
Mediaflow suits Nordic communications teams, especially in municipalities and public agencies, that need DAM, video and GDPR consent control in one tool.
Mediaflow alternatives
Buyers who evaluate Mediaflow typically also shortlist these vendors.
FotoWare
NOOslo-based DAM vendor offering a classic DAM (Veloz) and an API-first headless DAM (Alto, ex-Picturepark).
EnterpriseMid-marketEU hosting: On request
Kontainer
DKCopenhagen-based combined DAM and PIM platform with published pricing and EU private-cloud hosting.
Mid-marketSMBEU hosting: Yes
Swedish CMS-centric DAM, now part of Papirfly, built around Optimizely and Sitevision publishing.
Mid-marketEU hosting: UnknownAcquired, brand continues
Canto
USMid-market cloud DAM with AI search, approvals, brand portals and a product-content edition from Image Relay.
Mid-marketSMBEU hosting: Yes
Sources
- Mediaflow: Homepage
- Mediaflow: Pricing
- Mediaflow: Integrations
- Mediaflow takes the next step: Bonnier Capital becomes a new shareholder
Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.