Self-hosted DAM for images, video and documents, sold by Extensis to Axle AI in 2026.
SMBMid-marketEU hosting: YesAcquired, brand continues
DAM Atlas SMB DAM, Photo and media libraries, Mid-market DAM
Daminion DAM Atlas vendor profile
Self-hosted DAM for SMB and mid-sized teams, with local AI tagging and an optional managed cloud.
Verified: mediumLast verified 2026-10
In short
Daminion is a DAM for small and mid-sized organisations that want to keep assets on their own servers or NAS, with a hosted cloud option. It offers local AI tagging, face recognition, video transcription, multi-stage approvals, an Adobe Creative Cloud extension and a REST API, and publishes a starting price for its self-hosted edition.
Daminion key facts
| Headquarters | Hallandale Beach, United States 25.98°N 80.15°W |
|---|---|
| Founded | 2003 |
| Ownership | Private (Daminion, Corp.); ownership not publicly disclosed |
| Status | Active |
| Market segments | SMB, Mid-market |
| Deployment | On-premises, Private cloud, SaaS |
| EU data hosting | Yes The self-hosted edition keeps data on customer infrastructure; Daminion Cloud runs on AWS, Azure, Google Cloud or DigitalOcean in a region agreed with the customer, or in the customer's own cloud. |
| European offices | Pulheim |
| Certifications | Not published or not verified |
| Pricing | Self-hosted edition priced by users with an annual subscription; Daminion Cloud quoted by users and storage. From USD 330 per month (self-hosted edition, billed annually) |
| Website | daminion.net |
Daminion overview
Daminion grew out of PicaJet, a single-user photo management tool launched in 2003, into a multi-user DAM server. Its core offer is an on-premises DAM that sits on top of local file servers and NAS storage, plus Daminion Cloud, which runs on AWS, Azure, Google Cloud or DigitalOcean, or in the customer's own cloud account. This deployment choice is the main reason buyers shortlist it: organisations with strict data location rules can run the full product inside their own network.
In October 2025 Daminion announced Local AI Tagging, which tags photos, videos and documents on the customer's own infrastructure so sensitive files never leave it. Releases 10 to 11 in 2025 and 2026 lowered AI tagging costs and added video transcription, face detection, AI video search and social media cropping. The wider feature set covers multi-stage approvals, check-in and check-out locking, version control with rollback, expiring share links, external review collections, single sign-on through Active Directory, LDAP or SAML, and a Microsoft Office connector.
Within the SMB and mid-market segment, Daminion is closest to Extensis Portfolio and ResourceSpace in its self-hosting appeal. It lists an office in Pulheim, Germany, and European customers such as IBC SOLAR and the Institute of Tropical Medicine Antwerp. Buyers needing brand guidelines, templating or PIM connectors will find those areas thinner than in brand-focused platforms.
Strengths
- On-premises and private cloud options, including local AI tagging that keeps processing inside the customer's network.
- Published starting price for the self-hosted edition simplifies early budgeting.
- Practical team features: versioning, check-in and check-out, approvals, Adobe Creative Cloud extension, Office connector and REST API.
- European presence through an office in Pulheim, Germany.
Considerations
- Brand portal and usage rights functions are basic compared with brand management platforms.
- Cloud pricing is quote-only, and the cloud hosting region must be agreed per customer.
- No native PIM or e-commerce connectors are listed, so product content teams need API integration work.
Best for
Small and mid-sized organisations, such as engineering, education and public sector teams, that want a self-hosted DAM with AI tagging and full control over data location.
Daminion capabilities
- AI auto-taggingDocumented
- Generative AINot verified
- Brand portalPartial
- Brand guidelinesNot offered
- Video managementDocumented
- Creative workflowDocumented
- TemplatingNot verified
- Rights managementPartial
- Image CDN and resizingPartial
- PIM capabilitiesNot offered
- Adobe Creative Cloud pluginDocumented
- Figma pluginNot verified
- Microsoft 365 integrationPartial
- Headless APIDocumented
Notable integrations
Adobe PhotoshopAdobe InDesignMicrosoft OfficeActive DirectoryLDAPSAML single sign-onAmazon Web ServicesMicrosoft AzureGoogle Cloud PlatformDigitalOcean
Recent developments
- 2026
Daminion releases 10.5 and 11 added video transcription, face detection, AI video search and social media cropping.
- 2025-10
Daminion announced Local AI Tagging, which runs AI tagging on the customer's own infrastructure.
Daminion FAQ
Can Daminion be installed on-premises?
Yes. Daminion's core edition runs on the customer's own servers or NAS, and a managed Daminion Cloud option is also available.
Does Daminion offer EU data hosting?
The self-hosted edition keeps data wherever the customer runs it. Daminion Cloud runs on AWS, Azure, Google Cloud or DigitalOcean in a region agreed with the customer.
How much does Daminion cost?
Daminion publishes a starting price of USD 330 per month, billed annually, for its self-hosted edition. Cloud pricing is quoted by users and storage.
Who is Daminion best suited for?
Daminion suits small and mid-sized teams that want a self-hosted DAM with AI tagging, versioning and approvals.
Daminion alternatives
Buyers who evaluate Daminion typically also shortlist these vendors.
Open source DAM first built for Oxfam, developed by employee-owned Montala; self-host free or buy hosting.
Mid-marketSMBEU hosting: No
Pics.io
USSaaS DAM for creative and e-commerce teams that can run on the customer's own Google Drive or Amazon S3.
SMBMid-marketEU hosting: On request
pixx.io
DEBavarian SaaS DAM for small and mid-sized teams, with public pricing and ISO 27001-certified German hosting.
SMBMid-marketEU hosting: Yes
FotoWare
NOOslo-based DAM vendor offering a classic DAM (Veloz) and an API-first headless DAM (Alto, ex-Picturepark).
EnterpriseMid-marketEU hosting: On request
Sources
- Daminion: Home
- Daminion: Pricing
- Daminion: About us
- Daminion: Cloud DAM
- Daminion: Client stories
- Reuters via TradingView: Daminion expands local AI capabilities (October 2025)
Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.