Akeneo
FRAkeneo is a French product experience platform built around PIM, with a native DAM module for organising, ed.
Mid-marketEnterpriseEU hosting: Unknown
DAM Atlas PIM + DAM
inriver DAM Atlas vendor profile
inriver is a Swedish PIM vendor focused on manufacturers, distributors and brands.
Verified: partialLast verified 2026-10
In short
inriver is a Swedish PIM vendor focused on manufacturers, distributors and brands. It manages media linked to product entities and connects to existing DAM platforms for full asset management, with Inspire AI, content onboarding, syndication, print publishing and digital shelf analytics across the product content lifecycle.
Some facts on this profile are still being verified. Fields marked "Not verified" could not be confirmed from public sources in the latest review.
inriver key facts
| Headquarters | Malmo, Sweden 55.60°N 13.00°E |
|---|---|
| Founded | 2007 |
| Ownership | Private, investor-backed |
| Status | Active |
| Market segments | Mid-market, Enterprise |
| Deployment | SaaS |
| EU data hosting | Unknown To be confirmed with the vendor |
| European offices | Malmo |
| Certifications | Not published or not verified |
| Pricing | Quote-based annual subscription |
| Website | inriver.com |
inriver overview
inriver's platform includes Inspire AI, Content Onboarding, Brand Store, Print and Publish, Syndicate Advance and Digital Shelf Analytics. Media files can be attached to product entities for publishing, while the vendor's own FAQ describes connecting assets from an existing DAM, which signals a partner-led approach to full asset management. AI capabilities include governed agents that create channel-ready content, validation checks before publication, and MCP support so AI agents can query product data. Customers shown include Bosch, Kohler, Würth and Prysmian, reflecting a strong manufacturing and B2B base.
Buyers should plan a DAM integration when creative libraries, rights management or brand portals are in scope.
Strengths
- Strong fit for manufacturers and B2B distributors with complex product models.
- Print and publish capabilities for catalogues and spec sheets.
- AI agents, validation and MCP support for agent-ready product data.
- Swedish headquarters and a solid European customer base.
Considerations
- No native standalone DAM module; full asset management relies on a connected DAM.
- Plan integration and ownership of product-to-asset links early in the programme.
Best for
Manufacturers and distributors that need a PIM with print publishing and connect a dedicated DAM for assets.
inriver capabilities
- AI auto-taggingNot verified
- Generative AIDocumented
- Brand portalPartial
- Brand guidelinesNot verified
- Video managementPartial
- Creative workflowDocumented
- TemplatingPartial
- Rights managementNot verified
- Image CDN and resizingNot verified
- PIM capabilitiesDocumented
- Adobe Creative Cloud pluginNot verified
- Figma pluginNot verified
- Microsoft 365 integrationNot verified
- Headless APIDocumented
Notable integrations
DAM connectorsERP connectorsCommerce platformsSyndication endpointsMCP for AI agents
inriver FAQ
Where is inriver headquartered?
inriver is headquartered in Malmo, Sweden and was founded in 2007.
Does inriver offer EU data hosting?
To be confirmed with the vendor. Confirm the hosting region in your contract.
Who is inriver best suited for?
Manufacturers and distributors that need a PIM with print publishing and connect a dedicated DAM for assets.
inriver alternatives
Buyers who evaluate inriver typically also shortlist these vendors.
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Pimberly
GBPimberly is a UK PIM platform with a built-in DAM module, aimed at mid-market retailers, brands and wholesal.
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Sources
Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.