DAM Atlas PIM + DAM

Stibo Systems DAM Atlas vendor profile

Stibo Systems is a Danish master data management vendor whose STEP platform covers product, customer, suppli.

Verified: partialLast verified 2026-10

In short

Stibo Systems is a Danish master data management vendor whose STEP platform covers product, customer, supplier and location data. STEP includes digital asset capabilities that link images and documents to product records, making it a common choice for large enterprises that want MDM-grade governance over product assets.

Some facts on this profile are still being verified. Fields marked "Not verified" could not be confirmed from public sources in the latest review.

Stibo Systems key facts

HeadquartersAarhus, Denmark 56.16°N 10.20°E
Founded1976
OwnershipPart of the Stibo Group, a privately held Danish company
StatusActive
Market segmentsEnterprise
DeploymentSaaS, Private cloud
EU data hostingUnknown
To be confirmed with the vendor
European officesAarhus
CertificationsNot published or not verified
PricingQuote-based enterprise subscription
Websitestibosystems.com

Stibo Systems overview

Stibo Systems is part of the family-owned Stibo Group, headquartered in Aarhus. Its multidomain MDM platform, known as STEP, is used by large retailers, distributors and manufacturers to govern product, supplier and customer data. Asset management in STEP handles linking images, documents and other media to products and classifications, generating renditions and publishing assets with product data to channels and print. The capability is designed around product-centric use cases. Organisations with large creative libraries, agency workflows and brand portals typically connect STEP to a dedicated marketing DAM and keep STEP as the master for product-to-asset relationships.

Stibo Systems has a long-standing European base with offices across the continent.

Strengths

  • MDM-grade governance and data quality across product, supplier and customer domains.
  • Product-to-asset linking and channel publishing within one governed platform.
  • Proven at large enterprise scale in retail, distribution and manufacturing.
  • Strong European presence and Danish headquarters.

Considerations

  • Asset capabilities are product-centric; marketing DAM features such as brand portals usually require a separate DAM.
  • Enterprise MDM implementations require significant programme investment and partner capacity.

Best for

Large enterprises that need multidomain MDM and want product assets governed alongside master data.

PIM and DAM platforms

Stibo Systems capabilities

DocumentedPartialNot offeredNot verifiedHow we verify
  • AI auto-taggingNot verified
  • Generative AIPartial
  • Brand portalNot verified
  • Brand guidelinesNot verified
  • Video managementPartial
  • Creative workflowDocumented
  • TemplatingPartial
  • Rights managementNot verified
  • Image CDN and resizingNot verified
  • PIM capabilitiesDocumented
  • Adobe Creative Cloud pluginNot verified
  • Figma pluginNot verified
  • Microsoft 365 integrationNot verified
  • Headless APIDocumented

Notable integrations

ERP connectorsCommerce platformsPrint publishingMarketing DAM connectors

Stibo Systems FAQ

Where is Stibo Systems headquartered?

Stibo Systems is headquartered in Aarhus, Denmark and was founded in 1976.

Does Stibo Systems offer EU data hosting?

To be confirmed with the vendor. Confirm the hosting region in your contract.

Who is Stibo Systems best suited for?

Large enterprises that need multidomain MDM and want product assets governed alongside master data.

Stibo Systems alternatives

Buyers who evaluate Stibo Systems typically also shortlist these vendors.

Akeneo

FR

Akeneo is a French product experience platform built around PIM, with a native DAM module for organising, ed.

Nantes, France · 47.22°N 1.55°W
Mid-marketEnterpriseEU hosting: Unknown

inriver

SE

inriver is a Swedish PIM vendor focused on manufacturers, distributors and brands.

Malmo, Sweden · 55.60°N 13.00°E
Mid-marketEnterpriseEU hosting: Unknown

Salsify

US

Salsify is a product experience management (PXM) platform combining PIM, syndication, a GDSN data pool, enha.

Boston, United States · 42.36°N 71.06°W
EnterpriseMid-marketEU hosting: Unknown

Munich-based enterprise platform combining DAM, PIM and content management for multichannel publishing.

Munich, Germany · 48.14°N 11.58°E
EnterpriseEU hosting: YesAcquired, brand continues

Sources

  1. www.stibosystems.com

Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.