censhare
DEMunich-based enterprise platform combining DAM, PIM and content management for multichannel publishing.
EnterpriseEU hosting: YesAcquired, brand continues
DAM Atlas Publishing, Creative workflow, Mid-market DAM
WoodWing Assets DAM Atlas vendor profile
Dutch DAM built for publishing and catalogue workflows, tightly linked to Adobe InDesign and WoodWing Studio.
Verified: mediumLast verified 2026-10
In short
WoodWing Assets is the DAM of WoodWing, a Zaandam-based software company founded in 2000 and backed by Main Capital Partners. Formerly called Elvis DAM, it manages images, video and documents for publishers, media groups and catalogue-producing brands, and links natively to Adobe InDesign and WoodWing Studio for multichannel publishing. It runs in WoodWing Cloud or on-premises.
WoodWing Assets key facts
| Headquarters | Zaandam, Netherlands 52.44°N 4.83°E |
|---|---|
| Founded | 2000 |
| Ownership | Private, with Main Capital Partners as strategic investor since 2020 |
| Status | Active Formerly sold as Elvis DAM (acquired by WoodWing in 2012, renamed WoodWing Assets in 2020); the standalone SaaS DAM Swivle has been folded into Assets. |
| Market segments | Mid-market, Enterprise |
| Deployment | SaaS, On-premises |
| EU data hosting | Unknown Assets runs in WoodWing Cloud or self-hosted; WoodWing does not publish its cloud hosting regions, so EU data location should be confirmed in procurement. |
| European offices | Zaandam, Hilversum |
| Certifications | ISO 27001 |
| Pricing | Quote-based subscription priced on users, storage and customisation; free trial available. |
| Website | woodwing.com |
WoodWing Assets overview
WoodWing Assets sits at the publishing end of the DAM market. WoodWing acquired the Elvis DAM in 2012 and renamed it WoodWing Assets in 2020, and its standalone SaaS DAM Swivle has since been folded into Assets. WoodWing reports more than 1,500 customers in over 60 countries and 25 years of experience, with a base concentrated in magazine, newspaper and catalogue production. For buyers, this heritage means strong handling of layout-driven workflows and print and digital output from one content pool.
Assets offers AI auto-tagging, a built-in photo and video editor, configurable metadata and permissions, approval paths, multi-brand portals for brands, regions and partners, and an API. Its native link to WoodWing Studio for content creation and to Adobe InDesign is the main differentiator against marketing-led DAMs such as Bynder or Canto. WoodWing Connect adds APIs, webhooks, plugins and a Workato-powered iPaaS, and the vendor states its products integrate with more than 300 services.
Main Capital Partners has backed WoodWing since 2020 and supported add-on deals that broadened the portfolio with Scienta quality management, Xtendis archiving and the Qonqord integration partner, acquired in January 2025. Buyers outside publishing should check fit for brand management and PIM-led use cases, where the product is less specialised. Cloud hosting regions are not published, so EU data residency needs written confirmation.
Strengths
- Native integration with Adobe InDesign and WoodWing Studio for print and digital publishing workflows.
- Choice of WoodWing Cloud or self-hosted deployment.
- Multi-brand portals and configurable approval paths support distributed editorial and marketing teams.
- Large installed base among European publishers and media groups, with ISO 27001 certification.
Considerations
- The product's centre of gravity is publishing, so pure brand management or PIM-led buyers should test fit carefully.
- Cloud hosting regions are not published; confirm EU data location during procurement.
- Generative AI features are described in general terms on the vendor site, with limited published detail.
Best for
Publishers, media companies and catalogue-producing brands that need a DAM tightly linked to InDesign and multichannel publishing.
WoodWing Assets capabilities
- AI auto-taggingDocumented
- Generative AIPartial
- Brand portalDocumented
- Brand guidelinesNot verified
- Video managementDocumented
- Creative workflowDocumented
- TemplatingNot verified
- Rights managementNot verified
- Image CDN and resizingNot verified
- PIM capabilitiesNot offered
- Adobe Creative Cloud pluginDocumented
- Figma pluginNot verified
- Microsoft 365 integrationNot verified
- Headless APIDocumented
Notable integrations
Adobe InDesignAdobe Creative CloudWoodWing StudioWoodWing Connect (APIs and webhooks)Workato iPaaSWoodWing Smart Styles for InDesign
Recent developments
- 2026-10
WoodWing presented at the FIPP World Media Congress in Madrid on 14 and 15 October 2026.
- 2025-01
WoodWing acquired Qonqord, a Hilversum-based integration and consulting partner, adding local presence in the UK, Benelux, France and Iberia.
WoodWing Assets FAQ
Is WoodWing Assets the same as Elvis DAM?
Yes. WoodWing acquired Elvis DAM in 2012 and renamed it WoodWing Assets in 2020.
Where is WoodWing headquartered?
WoodWing is headquartered in Zaandam, the Netherlands, and was founded in 2000.
Can WoodWing Assets run on-premises?
Yes. Customers can use WoodWing Cloud managed hosting or host Assets themselves.
Who is WoodWing Assets best suited for?
It suits publishers, media groups and brands producing catalogues or magazines that work heavily in Adobe InDesign.
WoodWing Assets alternatives
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FotoWare
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Sources
- WoodWing: Home
- WoodWing: WoodWing Assets
- WoodWing: About WoodWing
- InPublishing: WoodWing acquires Qonqord
- WoodWing Help Center: Cloud
Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.