Pimcore
ATAustrian open-core platform for PIM, MDM, DAM and CMS, deployable on-premises, in private cloud or as PaaS.
EnterpriseMid-marketEU hosting: Unknown
DAM Atlas Enterprise DAM, PIM + DAM, Publishing
censhare DAM Atlas vendor profile
Munich-based enterprise platform combining DAM, PIM and content management for multichannel publishing.
Acquired, brand continuesVerified: mediumLast verified 2026-10
In short
censhare is a Munich-based enterprise content platform that combines digital asset management, product information management and content management on one data model. It suits large manufacturers, retailers and publishers that link product data to images, video and documents for print and digital channels. Since 2025 it belongs to Entirely AG, DuMont's martech group.
censhare key facts
| Headquarters | Munich, Germany 48.14°N 11.58°E |
|---|---|
| Founded | Not verified |
| Ownership | Owned by DuMont, a German family-owned media group, through its martech holding Entirely AG (founded July 2025) |
| Status | Acquired, brand continues censhare continues to sell under its own brand as one of the companies of Entirely AG, the martech group that German media company DuMont formed in Baar, Switzerland, in July 2025. |
| Market segments | Enterprise |
| Deployment | SaaS, On-premises |
| EU data hosting | Yes censhare Cloud is described as hosted in Germany; censhare Classic can run on-premises in the customer's own data centre. Confirm the exact hosting provider and location contractually. |
| European offices | Munich |
| Certifications | ISO 27001, SOC 2 |
| Pricing | Custom enterprise subscription; an AWS Marketplace listing shows a 36-month censhare PIM and DAM contract at USD 800,000. |
| Website | censhare.com |
censhare overview
censhare is a single-platform suite for organisations whose assets only make sense in combination with product data and publication structures. DAM, PIM and content management share one data model, so an image, its product record and the catalogue page that uses it stay linked through versioning, approval and localisation. The product launched in 2002 as CoWare Server and has been developed in Munich since. The implication for buyers is clear: censhare fits best where print catalogues, multilingual product content and digital channels must be produced from the same governed source.
Ownership is stable and strategic. DuMont, the German family-owned media group, consolidated its martech holdings into Entirely AG in July 2025, with censhare alongside MARMIND, elaine and Facelift; the group reports more than 400 staff. Marketing resource management comes through a native integration with MARMIND. censhare offers both censhare Cloud, launched as a managed service in January 2024 and described as hosted in Germany, and the on-premises censhare Classic edition, which remains relevant for organisations with strict IT policies.
Commercially, censhare sits firmly in enterprise territory: its AWS Marketplace listing quotes USD 800,000 for a 36-month PIM and DAM contract and cites ISO 27001 and SOC 2. Within the DACH market it competes with Pimcore and Centric PXM on PIM-led projects, and with CELUM on DAM-led ones. Buyers with a simple brand asset library will find it heavier than needed; buyers running complex, multilingual publishing operations should shortlist it.
Strengths
- One data model for DAM, PIM and content management keeps assets, product records and publications linked.
- Long track record in print and catalogue publishing, including partnership on Adobe's IDML format.
- Choice of German-hosted cloud or on-premises deployment for organisations with strict data policies.
- Native marketing resource management through MARMIND, a sister company within Entirely.
Considerations
- Pricing signals an enterprise budget, with a public marketplace listing at USD 800,000 over 36 months.
- Implementation and data modelling effort is significant compared with standalone SaaS DAM tools.
- Group restructuring into Entirely AG in 2025 means buyers should confirm the product roadmap and support model within the new group.
Best for
Large manufacturers, retailers and publishers in Europe that need DAM and PIM on one governed data model for print and digital output.
censhare capabilities
- AI auto-taggingDocumented
- Generative AINot verified
- Brand portalNot verified
- Brand guidelinesNot verified
- Video managementDocumented
- Creative workflowPartial
- TemplatingNot verified
- Rights managementNot verified
- Image CDN and resizingNot verified
- PIM capabilitiesDocumented
- Adobe Creative Cloud pluginNot verified
- Figma pluginNot verified
- Microsoft 365 integrationNot verified
- Headless APINot verified
Notable integrations
MARMIND (marketing resource management, native)Adobe InDesign (IDML format partner)
Recent developments
- 2025-07
DuMont founded Entirely AG in Baar, Switzerland, bringing censhare, MARMIND, elaine and Facelift under one martech group led by former censhare CEO Tobias Ackermann.
- 2025-05
censhare released version 2025.1 of its platform.
- 2024-01
censhare launched censhare Cloud as a managed cloud offering, alongside the on-premises censhare Classic edition.
censhare FAQ
Who owns censhare?
censhare is owned by DuMont, a German family-owned media group, through Entirely AG, the martech holding DuMont formed in July 2025. censhare continues to operate and sell under its own brand.
Does censhare offer EU data hosting?
Yes. censhare Cloud is described as hosted in Germany, and the censhare Classic edition can run on-premises in the customer's own infrastructure.
Is censhare a DAM or a PIM?
Both. censhare combines digital asset management, product information management and content management on one platform, which suits organisations that publish product content across print and digital channels.
censhare alternatives
Buyers who evaluate censhare typically also shortlist these vendors.
Contentserv
DEGerman PXM vendor now sold as Centric PXM: PIM, DAM, syndication and shelf analytics under Dassault Systèmes.
EnterpriseMid-marketEU hosting: UnknownMerged or retired brand
CELUM
ATAustrian, founder-owned DAM with online proofing, portals and broad PIM connectors, hosted on Azure in the EU.
EnterpriseMid-marketEU hosting: Yes
Aprimo
USEnterprise DAM and content operations platform built around governed AI agents and marketing work management.
EnterpriseEU hosting: Unknown
4ALLPORTAL
DEGerman modular DAM, PIM and MDM platform with on-premises, German cloud or hybrid deployment.
Mid-marketEnterpriseEU hosting: Yes
Sources
- Wikipedia: Censhare
- AWS Marketplace: Censhare Enterprise PIM, DAM & MAM
- Entirely: About
- Entirely: Entirely AG founded
Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.