Bynder
NLAmsterdam-based SaaS DAM for brand teams, with workflow, templating, AI agents and broad integrations.
EnterpriseMid-marketEU hosting: Unknown
DAM Atlas Enterprise DAM, Creative workflow, Brand management
CELUM DAM Atlas vendor profile
Austrian, founder-owned DAM with online proofing, portals and broad PIM connectors, hosted on Azure in the EU.
Verified: highLast verified 2026-10
In short
CELUM, an Austrian DAM vendor founded in 1999 and headquartered in Linz, offers a high-end content platform combining DAM, online proofing, audience portals, content templates and a Product Content Studio. It serves mid-sized and large European manufacturers and retailers, runs on Microsoft Azure in the EU and holds ISO/IEC 27001:2022 certification.
CELUM key facts
| Headquarters | Linz, Austria 48.31°N 14.29°E |
|---|---|
| Founded | 1999 |
| Ownership | Private, founder-owned and self-financed (founder Michael J. Kräftner) |
| Employees | 100-200 |
| Status | Active |
| Market segments | Enterprise, Mid-market |
| Deployment | SaaS |
| EU data hosting | Yes SaaS runs on Microsoft Azure in an EU member state, with EU West (Amsterdam) as default; Switzerland and other locations on request, and a single-tenant hosting option is available. |
| European offices | Linz, Vienna, Munich |
| Certifications | ISO/IEC 27001:2022 |
| Pricing | Quote-based annual SaaS subscription; no list prices published. |
| Website | celum.com |
CELUM overview
CELUM positions itself as a high-end DAM for organisations that need governed content production plus distribution. Alongside core asset management it bundles online proofing for review and approval, tailored portals for internal and external audiences, content templates, a Product Content Studio, analytics and CELUM AI for image search, tagging, localisation and rights management. The so what: buyers can cover review workflows and partner distribution in one contract instead of adding separate proofing and portal tools.
The company is unusual in the European DAM market for being founder-owned and self-financed. Austrian press reported revenue of about EUR 19.8 million for 2025, up from EUR 12.5 million in 2021, and around 130 employees across Linz, Vienna and Munich. In September 2026 Mark S. Kaslatter took over as CEO with a remit for sales, partners and international expansion, while founder Michael J. Kräftner became Chief Vision Officer. Independence reduces private equity exit risk, though the new leadership's partner strategy is still taking shape.
CELUM's integration catalogue is a key differentiator, with connectors for Adobe, SAP Commerce Cloud, Microsoft Dynamics 365, CMS platforms such as Magnolia and Drupal, and PIM systems including Akeneo, inRiver and Pimcore. Hosting runs on Microsoft Azure EU West by default, with a single-tenant option. It competes most directly with Bynder, Aprimo and censhare in DACH enterprise selections, and is the stronger fit of the group for buyers that require EU-only hosting from an independent European vendor.
Strengths
- Broad connector catalogue covering Adobe, SAP Commerce Cloud, Microsoft Dynamics 365, major CMS platforms and several PIM systems.
- EU hosting on Microsoft Azure by default, with ISO/IEC 27001:2022 certification and a single-tenant option.
- Built-in online proofing and approval workflows alongside the DAM and audience portals.
- Independent, self-financed ownership with revenue growth from EUR 12.5 million (2021) to about EUR 19.8 million (2025).
Considerations
- No on-premises deployment is described on the vendor site, so self-hosting requirements need direct confirmation.
- Leadership changed in September 2026; buyers should check how the new CEO's partner and expansion plans affect support in their region.
- Generative AI capabilities are less documented on the vendor site than tagging, search and localisation features.
Best for
European mid-sized and large manufacturers and retailers that want DAM, proofing and partner portals in one EU-hosted platform with strong PIM connectors.
CELUM capabilities
- AI auto-taggingDocumented
- Generative AINot verified
- Brand portalDocumented
- Brand guidelinesNot verified
- Video managementNot verified
- Creative workflowDocumented
- TemplatingDocumented
- Rights managementDocumented
- Image CDN and resizingNot verified
- PIM capabilitiesPartial
- Adobe Creative Cloud pluginPartial
- Figma pluginNot verified
- Microsoft 365 integrationPartial
- Headless APINot verified
Notable integrations
Adobe Experience ManagerAdobe InDesignAdobe Commerce (Magento)AkeneoinRiverPimcoreSAP Commerce CloudMicrosoft Dynamics 365 MarketingMagnoliaDrupalDeepLMARMIND
Recent developments
- 2026-09
Mark S. Kaslatter was appointed CEO of CELUM, with founder Michael J. Kräftner moving to the role of Chief Vision Officer.
- 2026-09
CELUM reported revenue of about EUR 19.8 million for 2025, up from about EUR 12.5 million in 2021, with around 130 employees.
CELUM FAQ
Where is CELUM headquartered?
CELUM is headquartered in Linz, Austria, and also has offices in Vienna and Munich. The company was founded in 1999 and remains founder-owned and self-financed.
Does CELUM offer EU data hosting?
Yes. CELUM hosts its SaaS platform on Microsoft Azure in an EU member state, with EU West (Amsterdam) as the default region. Switzerland and other locations can be requested, and a single-tenant option is available.
Who is CELUM best suited for?
CELUM suits mid-sized and large European manufacturers and retailers that need DAM, online proofing and audience portals in one platform, with connectors to PIM, commerce and CMS systems.
CELUM alternatives
Buyers who evaluate CELUM typically also shortlist these vendors.
Aprimo
USEnterprise DAM and content operations platform built around governed AI agents and marketing work management.
EnterpriseEU hosting: Unknown
censhare
DEMunich-based enterprise platform combining DAM, PIM and content management for multichannel publishing.
EnterpriseEU hosting: YesAcquired, brand continues
4ALLPORTAL
DEGerman modular DAM, PIM and MDM platform with on-premises, German cloud or hybrid deployment.
Mid-marketEnterpriseEU hosting: Yes
Frontify
CHSwiss brand management platform combining DAM, digital brand guidelines, templates and an AI brand assistant.
EnterpriseMid-marketEU hosting: Yes
Sources
- CELUM: Homepage
- CELUM: Security at CELUM
- Leadersnet: Celum bekommt einen neuen CEO
- FFG: CELUM success story
Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.