QBank
SEStockholm-listed enterprise DAM with branded portals, rights and consent management for Nordic industry.
EnterpriseMid-marketEU hosting: Yes
DAM Atlas Mid-market DAM, Photo and media libraries
ImageVault (Meriworks) DAM Atlas vendor profile
Swedish CMS-centric DAM, now part of Papirfly, built around Optimizely and Sitevision publishing.
Acquired, brand continuesVerified: partialLast verified 2026-10
In short
ImageVault is a Swedish cloud DAM originally built by Meriworks and owned by Papirfly since 2021. It is designed to feed images and media into web content management systems, especially Optimizely (formerly Episerver) and Sitevision, and fits Swedish and Norwegian organisations that want a focused media library tied to their CMS.
Some facts on this profile are still being verified. Fields marked "Not verified" could not be confirmed from public sources in the latest review.
ImageVault (Meriworks) key facts
| Headquarters | Kalmar, Sweden 56.66°N 16.36°E |
|---|---|
| Founded | Not verified |
| Ownership | Owned by Papirfly Group (majority owned by Verdane) since 2021 |
| Status | Acquired, brand continues Papirfly acquired Meriworks, the Swedish developer of ImageVault, in 2021. ImageVault is still sold under its own name, with Papirfly AB listed as publisher on Microsoft AppSource and on the Optimizely connector listing. |
| Market segments | Mid-market |
| Deployment | SaaS |
| EU data hosting | Unknown Described as an Azure-based, cloud-hosted service; the Azure region was not verified. |
| European offices | Kalmar |
| Certifications | Not published or not verified |
| Pricing | Subscription; the vendor site could not be verified. Capterra lists a flat-rate Basic plan from USD 200 per month (third-party listing). |
| Website | imagevault.se |
ImageVault (Meriworks) overview
ImageVault started as the media asset management product of Meriworks, a Swedish company that built its reputation on tight integration with Episerver (now Optimizely) and Sitevision. When Papirfly acquired Meriworks in 2021, ImageVault had more than 230 customers, mainly in Sweden and Norway with some in the UK and the US. Papirfly said it would add brand management services to the offering, and today Papirfly AB publishes ImageVault on Microsoft AppSource and the Optimizely connector marketplace.
The product focus is practical web publishing. ImageVault stores media centrally, controls access for internal and external users, delivers files in the right version and format to the CMS, and tracks rights and personal data linked to each file to support GDPR. Listed integrations cover Optimizely CMS, Sitevision, WordPress, Microsoft Office 365, SharePoint, Adobe InDesign and inRiver PIM. For web teams on Optimizely or Sitevision, that integration depth reduces manual image handling between the library and published pages.
Buyers should treat ImageVault as a focused CMS companion inside a larger group. Papirfly also owns Keepeek and its own Papirfly DAM, so confirm the product roadmap, support model and migration options before a multi-year commitment. AI features, hosting region and certifications were not verifiable for this profile. A short reference call with a current Optimizely or Sitevision customer is the most efficient way to validate fit before a demo.
Strengths
- Long-standing, verified connectors for Optimizely CMS and Sitevision make it a natural fit for Swedish web teams.
- Rights and personal data tracking at file level supports GDPR obligations for image libraries.
- Backing from Papirfly Group gives access to brand management and template capabilities in the same group.
Considerations
- Papirfly owns several overlapping DAM products, so confirm ImageVault's long-term roadmap and investment level.
- AI tagging, generative AI, hosting region and security certifications could not be verified from vendor sources.
- The integration set centres on CMS publishing, so organisations needing creative workflow or PIM-driven e-commerce should compare broader platforms.
Best for
Swedish and Norwegian web and communications teams running Optimizely or Sitevision that want a CMS-integrated media library.
ImageVault (Meriworks) capabilities
- AI auto-taggingNot verified
- Generative AINot verified
- Brand portalNot verified
- Brand guidelinesNot verified
- Video managementPartial
- Creative workflowNot verified
- TemplatingNot verified
- Rights managementDocumented
- Image CDN and resizingPartial
- PIM capabilitiesNot offered
- Adobe Creative Cloud pluginPartial
- Figma pluginNot verified
- Microsoft 365 integrationDocumented
- Headless APIPartial
Notable integrations
Optimizely CMS (Episerver)SitevisionWordPressMicrosoft Office 365Microsoft SharePointAdobe InDesigninRiver
Recent developments
- 2026-01
ImageVault's parent, Papirfly Group, appointed Luke Oubridge as CEO.
ImageVault (Meriworks) FAQ
Who owns ImageVault?
ImageVault is owned by Papirfly, which acquired its developer Meriworks in 2021. Papirfly itself is majority owned by Nordic investor Verdane.
Where is ImageVault based?
ImageVault is developed in Sweden; the Optimizely connector listing gives the publisher's location as Kalmar, Sweden.
Does ImageVault offer EU data hosting?
ImageVault is described as Azure-based, but its hosting region is not published in the sources reviewed, so confirm EU hosting directly with Papirfly.
Who is ImageVault best suited for?
ImageVault suits Nordic organisations running Optimizely or Sitevision that want a media library tightly connected to their website publishing.
ImageVault (Meriworks) alternatives
Buyers who evaluate ImageVault (Meriworks) typically also shortlist these vendors.
Mediaflow
SESwedish DAM, video platform and brand portal for communications teams, with Nordic hosting and consent tools.
Mid-marketSMBEU hosting: Yes
FotoWare
NOOslo-based DAM vendor offering a classic DAM (Veloz) and an API-first headless DAM (Alto, ex-Picturepark).
EnterpriseMid-marketEU hosting: On request
Kontainer
DKCopenhagen-based combined DAM and PIM platform with published pricing and EU private-cloud hosting.
Mid-marketSMBEU hosting: Yes
Sources
- Optimizely connectors: ImageVault by Papirfly
- Microsoft AppSource: ImageVault SaaS
- Papirfly announces strategic acquisition of Meriworks
- Capterra: ImageVault
- Papirfly Group appoints Luke Oubridge as CEO
Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.