DAM Atlas Mid-market DAM, PIM + DAM, Brand management

Kontainer DAM Atlas vendor profile

Copenhagen-based combined DAM and PIM platform with published pricing and EU private-cloud hosting.

Verified: highLast verified 2026-10

In short

Kontainer, a Copenhagen-based software company founded in 2001, sells a combined DAM and PIM platform to more than 350 brands, mostly mid-market consumer goods and manufacturing companies. Its stand-out traits are published monthly pricing from USD 500, hosting in three EU data centres, and a wide connector set that now includes AI assistants through MCP.

Kontainer key facts

Headquarters	Copenhagen, Denmark 55.68°N 12.57°E
Founded	2001
Ownership	Private, founder-led (co-founders Nanna Bentel and Jesper Sandberg remain involved)
Status	Active
Market segments	Mid-market, SMB
Deployment	SaaS
EU data hosting	Yes Runs in a Kontainer-operated private cloud across three EU data centres: two mirrored sites with failover plus a third backup location. Exact locations are not named publicly.
European offices	Copenhagen, Munich
Certifications	ISO 27001, ISAE 3402 (annual audit by PwC)
Pricing	Published monthly subscription tiers (Core, Professional, Premium, Enterprise) scaled by users and storage, with add-ons for extra users and storage and one month's notice. USD, EUR and DKK billing selectors are offered. From USD 500 per month (Core: up to 25 users, 100 GB)
Website	kontainer.com

Kontainer overview

Kontainer positions itself as a single source of truth for product data and media, combining a DAM, a PIM module (Product Hub), a brand platform, a photo consent tool and a CDN for asset delivery. The company reports more than 350 brand customers and over 10,000 weekly users, with named references such as Ricola, Danish Red Cross, Les Deux and SELECT SPORT. That profile fits Nordic and DACH consumer brands, fashion labels and manufacturers that need clean product images and data flowing to webshops, resellers and marketplaces from one system.

The commercial model is unusually transparent for this segment. Core starts at USD 500 per month for 25 users and 100 GB, rising to USD 2,220 per month for the Enterprise tier with 2,000 users and 5 TB (prices as published in October 2026). AI tagging, alt text, the API and the Adobe, Figma and Canva plugins start at the Professional tier, and video streaming, multi-brand and a test environment are Enterprise features. Buyers can therefore model total cost early, which shortens procurement compared with quote-only vendors.

Security and integration depth are the other differentiators. Kontainer lists ISO 27001 and an annual ISAE 3402 audit by PwC, with daily backups kept for 90 days. Its catalogue covers Shopify, Shopware, inRiver, Perfion, Struct, Templafy, Microsoft 365 and a Model Context Protocol (MCP) server for AI assistants. The main trade-off is scale: buyers with complex global workflows should compare it with enterprise suites.

Strengths

DAM and PIM on one platform suits brands that publish product images and product data to the same webshops and marketplaces.
Published monthly pricing from USD 500 lets buyers budget before the first sales call.
Hosting in three EU data centres, plus ISO 27001 and an annual ISAE 3402 audit, supports GDPR and NIS2 due diligence.
A broad connector set spans Adobe, Figma, Canva, Microsoft 365, Shopify, inRiver and AI assistants through MCP.

Considerations

AI tagging, the API and the creative plugins are excluded from the entry Core tier, so most teams should budget for Professional (USD 695 per month) or higher.
Creative workflow features such as briefing, proofing and task management are not documented, so agencies and in-house studios may need a separate tool.
The security page labels SOC 2 both as a certification and as controls aligned with the standard, so request the current audit reports during procurement.

Best for

Nordic and DACH consumer brands and manufacturers that want DAM and lightweight PIM in one EU-hosted system with predictable pricing.

Mid-market DAM software Brand management platforms PIM and DAM platforms

Kontainer capabilities

DocumentedPartialNot offeredNot verifiedHow we verify

AI auto-taggingDocumented
Generative AIDocumented
Brand portalDocumented
Brand guidelinesDocumented
Video managementDocumented
Creative workflowNot verified
TemplatingPartial
Rights managementDocumented
Image CDN and resizingDocumented
PIM capabilitiesDocumented
Adobe Creative Cloud pluginDocumented
Figma pluginDocumented
Microsoft 365 integrationDocumented
Headless APIDocumented

Notable integrations

Adobe Creative CloudFigmaCanvaMicrosoft Office 365TemplafyShopifyinRiverPerfionWordPressUmbracoMicrosoft Entra IDDeepL

Recent developments

2026-02
Kontainer published its Model Context Protocol (MCP) integration so AI assistants can query DAM and PIM content through its API.

Kontainer FAQ

Where is Kontainer headquartered?

Kontainer is headquartered in Copenhagen, Denmark, and also lists an office in Munich, Germany. The company was founded in 2001 and is led by its co-founders.

Does Kontainer offer EU data hosting?

Yes. Kontainer runs a private cloud across three EU data centres, two mirrored with failover and one for backup, although it does not name their locations publicly.

How much does Kontainer cost?

Kontainer publishes monthly tiers starting at USD 500 per month for the Core plan (25 users, 100 GB), with Professional at USD 695, Premium at USD 1,155 and Enterprise at USD 2,220 per month as of October 2026.

Who is Kontainer best suited for?

Kontainer fits mid-market brands and manufacturers, especially in the Nordics and DACH, that want product data and media managed in one EU-hosted platform.

Kontainer alternatives

Buyers who evaluate Kontainer typically also shortlist these vendors.

Bynder

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Papirfly

Oslo-based brand management suite combining DAM, brand portal and template-driven content creation.

Oslo, Norway · 59.91°N 10.75°E

EnterpriseMid-marketEU hosting: Yes

Mediaflow

Swedish DAM, video platform and brand portal for communications teams, with Nordic hosting and consent tools.

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Mid-marketSMBEU hosting: Yes

QBank

Stockholm-listed enterprise DAM with branded portals, rights and consent management for Nordic industry.

Stockholm, Sweden · 59.33°N 18.07°E

EnterpriseMid-marketEU hosting: Yes

Pimcore

Austrian open-core platform for PIM, MDM, DAM and CMS, deployable on-premises, in private cloud or as PaaS.

Salzburg, Austria · 47.81°N 13.04°E

EnterpriseMid-marketEU hosting: Unknown

Sources

Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.