Cloudinary
USAPI-first image and video platform whose Assets DAM pairs AI agents with on-the-fly media delivery.
EnterpriseMid-marketEU hosting: On request
DAM Atlas Image CDN and delivery, Mid-market DAM, Video and MAM
Scaleflex DAM Atlas vendor profile
EU-native DAM and media delivery platform combining asset management, AI agents and the Cloudimage CDN.
Verified: partialLast verified 2026-10
In short
Scaleflex is a European SaaS vendor, founded around its Cloudimage image CDN in 2016, whose Scaleflex DAM (formerly Filerobot) combines asset management, AI enrichment and agents, and optimised image and video delivery. It suits e-commerce, retail and media teams that want DAM and high-volume visual delivery from one EU-hosted platform.
Some facts on this profile are still being verified. Fields marked "Not verified" could not be confirmed from public sources in the latest review.
Scaleflex key facts
| Headquarters | Not verified |
|---|---|
| Founded | 2016 |
| Ownership | Private, founder-led (CEO Emil Novakov, CTO Julian De Maestri); investors not disclosed on the vendor site |
| Employees | 50+ (vendor-stated, team from 13 countries) |
| Status | Active The DAM previously marketed as Filerobot is now sold as Scaleflex DAM within the Scaleflex Visual Experience Platform, alongside the Cloudimage image CDN. |
| Market segments | Mid-market, Enterprise |
| Deployment | SaaS |
| EU data hosting | Yes Scaleflex describes its platform as EU-native and cloud-agnostic, hosted and supported from the EU; specific data centre providers are not named on the pages reviewed. |
| European offices | None published |
| Certifications | SOC 2 |
| Pricing | Modular usage-based subscription built from modules (DAM, AI agents, core platform) and driven by users, storage, bandwidth and AI credits; quote on request. |
| Website | scaleflex.com |
Scaleflex overview
Scaleflex started in 2016 with Cloudimage, an image optimisation and CDN service, and added a DAM that was previously marketed as Filerobot. Both now sit in what the vendor calls its Visual Experience Platform. This origin shapes the product: Scaleflex is strongest where assets must be resized, converted and delivered at scale to websites, apps and marketplaces, which places it near Cloudinary in positioning and away from brand-portal-first DAMs such as Frontify.
AI features listed on the vendor site include a Creative Generator, a Metadata Enricher for tagging, an On-brand Checker, a Library Cleaner, AI content moderation, automatic alt-text, face search, background removal and agentic asset management with MCP readiness. Video is handled with library management and multi-CDN optimisation. Customer stories cover retail and consumer brands such as Colruyt, E.Leclerc, Metro and Yuka, plus SeLoger, Travix and APRIL, which confirms a focus on e-commerce and high-traffic digital channels.
Scaleflex states that it is hosted and supported from the EU and displays SOC 2 and GDPR compliance badges and MACH certification. Pricing is modular and usage-based, driven by users, storage, bandwidth and AI credits, so buyers with heavy delivery traffic should model bandwidth costs early. The vendor publishes few named integrations, so connector coverage for PIM, CMS and creative tools should be verified in a demo.
Strengths
- DAM and image and video delivery come from one vendor, with the Cloudimage CDN built in.
- Broad AI feature set, including enrichment, brand checks, library clean-up and agentic workflows with MCP support.
- EU-native positioning with hosting and support from the EU, plus SOC 2 and MACH credentials.
- Reference customers in high-volume retail and e-commerce such as Colruyt, E.Leclerc and Metro.
Considerations
- Usage-based pricing tied to bandwidth and AI credits can make costs harder to forecast for high-traffic sites.
- Few named integrations are published, so PIM, CMS and creative tool connectors need confirmation.
- Brand portal, templating and rights management capabilities are not described in detail on the pages reviewed.
- Corporate details such as headquarters address and investors are not stated on the vendor's about page.
Best for
European e-commerce, retail and media teams that need a DAM combined with optimised, high-volume image and video delivery.
Scaleflex capabilities
- AI auto-taggingDocumented
- Generative AIDocumented
- Brand portalNot verified
- Brand guidelinesPartial
- Video managementDocumented
- Creative workflowNot verified
- TemplatingNot verified
- Rights managementNot verified
- Image CDN and resizingDocumented
- PIM capabilitiesNot offered
- Adobe Creative Cloud pluginNot verified
- Figma pluginNot verified
- Microsoft 365 integrationNot verified
- Headless APIDocumented
Notable integrations
Cloudimage image CDNPrismicMulti-CDN video accelerationMCP for AI agents
Recent developments
- 2026
Scaleflex markets its DAM as part of a Visual Experience Platform with AI agents, agentic asset management and MCP readiness.
Scaleflex FAQ
Is Filerobot the same as Scaleflex DAM?
Yes. The DAM previously marketed as Filerobot is now sold as Scaleflex DAM, alongside the Cloudimage image CDN in the Scaleflex platform.
Does Scaleflex offer EU data hosting?
Scaleflex describes itself as EU-native and states that its platform is hosted and supported from the EU.
How is Scaleflex priced?
Scaleflex uses modular, usage-based pricing driven by users, storage, bandwidth, AI credits and the modules selected. Quotes are provided on request.
Who is Scaleflex best suited for?
Scaleflex suits e-commerce, retail and media teams that need DAM plus optimised delivery of large volumes of images and video.
Scaleflex alternatives
Buyers who evaluate Scaleflex typically also shortlist these vendors.
Bynder
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Wedia
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Keepeek
FRFrench SaaS DAM with brand portal and templates, hosted in France and part of the Papirfly group since 2023.
EnterpriseMid-marketEU hosting: YesAcquired, brand continues
Sources
Facts verified against the sources above in 2026-10. Vendors can request corrections at editors@digitalassetmanagementsystems.com.